GLOBAL MARKETS: Characterized by rapid growth and industrialization, emerging markets represent enormous potential for retailers and brands. The second day of the WWD Global Sourcing and Global Markets Forum will focus on the opportunities and challenges faced by international sales, marketing, and operations professionals in the apparel, footwear, and beauty industries.
Michael Moriarty is a partner with A.T. Kearney and is a member of A.T. Kearney's consumer industries practice, serving manufacturers and retailers around the world. Mr. Moriarty also heads up the A.T. Kearney Global Consumer Institute, a worldwide network of professionals and executives that combines proprietary and public data resources with local knowledge. It delivers strategic and operational insights to executives in consumer-facing industries seeking long-term growth and competitive advantage.
Mr. Moriarty's consulting experience includes business and marketing strategy work for premier manufacturers of branded products and retailers in Europe, the Americas, and Asia. Mr. Moriarty specializes in global operations and customer satisfaction and has served clients in the food, beverage, and retail grocery industries.
Mr. Moriarty has also consulted extensively in the area of new business strategy, post-merger integration and operations improvement, and has worked with suppliers, customers, and supply chain intermediaries to craft innovative solutions to growth issues.
Before joining A.T. Kearney in 1987, Mr. Moriarty held positions with Ford Motor Company, Borders Books Group, and Bell & Howell Company, where he was Director of Marketing, International.
Mr. Moriarty is a frequent speaker on developing markets in emerging economies, the impact of the digital economy and electronic commerce, and customer satisfaction and operational quality. He is the author of Power Play: The Beginning of the Endgame in Net Markets, published by John Wiley in 2001, and Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches, published by McGraw-Hill in 2008.
Michael Moriarty discusses the need to be strategic when expanding a brand into global markets. "The biggest problem about global expansion is you can spend your whole life thinking about it and never actually take any action," Moriarty says.