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Jon Radoff: Designing for User Motivation

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The Gamification Summit





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Partner:: Gamification Summit
Location:: The Museum of Jewish Heritage
New York, NY
Event Date:: 09.16.11
Speaker:: Jon Radoff
Tags:: disruptor beam; gamified; gamify; gamification

Summary: Designing for User Motivation: Understanding the Four Quadrants & How They Affect Your Product Design

Jon Radoff, Disruptor Beam; Author of Game On

Growing out of lessons learned in the recently released book, Game On: Energize Your Business with Social Media Games, author Jon Radoff shares his extensive experience in bringing game design to business. Adapted from Bartle, the four quadrants-immersion, achievement, cooperation and competition-shape how players interact with a game, and also come into play in how consumers engage with a company. Jon Radoff shares his experience in this Design Intensive.

The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.

Bio

Jon Radoff

Jon Radoff is an entrepreneur focused on the intersection of the Internet, entertainment and social communities. Jon is founder of Disruptor Beam, a social game company that will disrupt the current social game landscape by leveraging Jon�s experience with software platforms, analytics and online communities. In 1992, he started NovaLink, an online game publisher that created Legends of Future Past, distributed commercially on the CompuServe network. Legends became one of the first independent, commercial game products on the Internet.

In 1997, Jon founded Eprise, the creator of a content management system that was a forerunner of modern blog and wiki technology. At Eprise, Jon raised venture capital, established product strategy and recruited a management team that succeeded in taking Eprise to Fortune 500 customers, culminating in a public offering on NASDAQ in 2000.

In 2006, Jon started GamerDNA, a venture-capital funded social media company that built products driven by real-time gamer behavior. GamerDNA�s advertising product reached over 10 million unique users per month and counted top-tier game publishers including Blizzard/Activision, Electronic Arts, Namco and Turbine amongst its customers. GamerDNA merged with Crispy Gamer in 2009.

Chapters

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18 min 24 sec

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01.: Introduction

01 min 32 sec

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02.: Speaker Opening Remarks

00 min 55 sec

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03.: Behaviorism and Gaming

01 min 33 sec

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04.: Human Behavior: Socialized Networks

02 min 40 sec

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05.: History of Games

01 min 08 sec

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06.: Games and the Brain

00 min 57 sec

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07.: Player Motivations: What Affects Behaviors

03 min 41 sec

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08.: Mechanisms of a Game Experience

04 min 13 sec

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09.: Question: Which Game Mechanisms Most Influence the Brain?

01 min 47 sec

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: Watch Full Program

18 min 24 sec

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Cracking the Code: Evolutionary Gameplay Motivations

01 min 35 sec

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18 min 24 sec

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Game On: Energize Your Business with Social Media Games

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libgigtoksn

Posts: 63

Posted: 04.19.12, 10:20 AM

This topic has always fascinated me. Thank you for writing an article that has great content and is well written. Well I am inspired by your writing style.
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