James Gardner previously worked as Director of Future Design and CTO at the UK’s Department for Work and Pensions, where he helped to develop a new internal platform for innovation in Government. He currently works at Spigit. In his upcoming book, Sidestep and Twist, he shares his extensive experience in innovation management and how enterprise can utilize gamification to build a business around new ideas while seeing them through to completion.
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Dr. James Gardner is the Chief Strategy Officer at Spigit. Dr. Gardner is the author of a number of books including “Innovation and the Future Proof Bank”, “The Little Innovation Book”, and is finishing his most recent work entitled “Sidestep and Twist.” He is also the author of widely read blogs Innovator Inside & BankerVision and was nominated as the most “social media aware” executive in UK financial services in 2010. Dr. Gardner completed his doctorate in Innovation Management in Australia and moved to the United Kingdom in 2004.
Spigit general manager James Gardner explains that twists are the secret to creating positive user behavior within gamification campaigns. Twists, says Gardner, help unite groups of people to interact for a greater goal.