The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Bio
James Gardner
James Gardner is presently General Manager at Spigit, the world’s leading innovation management software firm. Prior to this role, he was Chief Technology Officer at the UK’s Department for Work and Pensions, the biggest procurer of IT in Europe. Whilst in this role, he led the adoption of an innovation programme using gamification techniques across government. Previously, he was Head of Innovation and Investment at Lloyds Banking Group, where he created the world’s first internal innovation market exchange, and built a group delivering predictable annual returns on innovation investments.
Prior to these positions, James held roles in various technology companies including Microsoft. He is a published author, including the best selling text “Innovation and the Future-Proof Bank” and the online guide “The Little Innovation Book”. In October, his third book, “Sidestep and Twist” will be published, which argues that hit products are rarely the result of breakthroughs. Gardner has a Ph.D in innovation management, left Australia to live in London in 2005, and despite the weather, misses home only occasionally.
Jon Radoff
Jon Radoff is an entrepreneur focused on the intersection of the Internet, entertainment and social communities. Jon is founder of Disruptor Beam, a social game company that will disrupt the current social game landscape by leveraging Jon’s experience with software platforms, analytics and online communities. In 1992, he started NovaLink, an online game publisher that created Legends of Future Past, distributed commercially on the CompuServe network. Legends became one of the first independent, commercial game products on the Internet.
In 1997, Jon founded Eprise, the creator of a content management system that was a forerunner of modern blog and wiki technology. At Eprise, Jon raised venture capital, established product strategy and recruited a management team that succeeded in taking Eprise to Fortune 500 customers, culminating in a public offering on NASDAQ in 2000.
In 2006, Jon started GamerDNA, a venture-capital funded social media company that built products driven by real-time gamer behavior. GamerDNA’s advertising product reached over 10 million unique users per month and counted top-tier game publishers including Blizzard/Activision, Electronic Arts, Namco and Turbine amongst its customers. GamerDNA merged with Crispy Gamer in 2009.
Michael Wu
Michael Wu is the Principal Scientist of Analytics at Lithium Technologies Inc. Michael received his Ph.D. from UC Berkeley’s Biophysics graduate program. His graduate research focuses on modeling the human brain, specifically the visual cortex, with techniques from math, physics, statistics, and machine learning.
Currently, Michael is applying similar data-driven methodologies to investigate and understand the complex dynamics within online communities as well as the greater social web. Michael has developed the Community Health Index (CHI) and many predictive social analytic algorithms that bring Lithium closer to its vision of “one portal to manage the entire social web.” Michael’s R&D work at Lithium has won him the recognition as a 2010 Influential Leader by CRM Magazine.
Michael has been a DOE fellow during his graduate career and was awarded 4 years of full fellowship plus stipend under the Computational Science Graduate Fellowship. During his fellowship tenure, he has also served at the Los Alamos National Lab, conducting cutting edge research in machine learning and face recognition. Prior to his graduate research, Michael received his undergraduate degree from UC Berkeley triple majoring in Applied Math, Physics, and Molecular & Cell Biology.
Gabe Zichermann
Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.
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