Gamification by Design: A Dive Into the Essentials of Designing for Engagement
Gabe Zichermann, Gamification; co-author of Gamification by Design
Gabe Zichermann will give illustrations and best cases while highlighting important elements of design within the process of gamification, including the latest research and models from the upcoming book, Gamification by Design (O’Reilly).
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Bio
Gabe Zichermann
Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.
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