Bringing Games to the Enterprise: How Microsoft Ribbon Hero Makes Productivity Engaging
Sarah Faulkner, Microsoft
Gamification is a hot topic in the enterprise, with Gartner Group predicting over 50% of the world’s largest companies will be actively gamifying by 2015. As the use of game techniques picks up in Corporate America, we can learn what works and what doesn’t for engaging users in a B2B setting from market-leader Microsoft, now in its second iteration of Ribbon Hero. With millions of users playing to interact with its Office suite, Microsoft has pulled off a coup – making a “utility” experience fun and engaging. Find out how they did it, the key B2B lessons and the key techniques for successfully getting Gamification into your enterprise in this candid case study.
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Bio
Sarah Faulkner
Sarah Faulkner is a program manager with Office Labs, the arm of Microsoft Office that tests new ideas by building prototypes, researching, and developing new concepts. Her latest publicly-released project is Ribbon Hero 2, a game designed to teach users new Office features in a fun and motivating way. Sarah and the Office Labs team are developing new projects in understanding the power of gamification in business. Prior to working in Office Labs, she helped within the Windows Live ID platform in client authentication by integrating consumer authentication into Windows and Office, and OAuth. Sarah holds a B.A. from Harvard College where she studied Economics and Artificial Intelligence.
U.S. computer firm, the leading developer of personal-computer software systems and applications. Microsoft, headquartered in Redmond, Wash., also publishes books and multimedia titles and manufactures hardware. It was founded in 1975 by Bill Gates and Paul G. Allen (b. 1954), who adapted BASIC for use on personal computers. They licensed versions of it to various companies, developed other programming languages, and in 1981 released MS-DOS for the IBM PC. The subsequent adoption of MS-DOS by most other personal-computer manufacturers generated vast revenues for Microsoft, which became a publicly owned corporation in 1986. It issued the first version of Microsoft Word, its popular word-processing program, in 1983, and Microsoft Windows, a graphical user interface for MS-DOS-based computers, in 1985. In 2001 Microsoft released Xbox, a video game console that quickly captured second place in the $10 billion video gaming market. In 2002 Microsoft launched Xbox Live, a broadband gaming network for their consoles.
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