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Geoff Lewis: Loyalty Goes Virtual

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The Gamification Summit





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Partner:: Gamification Summit
Location:: The Museum of Jewish Heritage
New York, NY
Event Date:: 09.15.11
Speaker:: Geoff Lewis
Tags:: topquest; social media; gamification; gamify; gamified; video game; videogame; geolocal

Summary: Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location

Geoff Lewis, TopGuest

Location-Based Networks like Foursquare, MyTown and Facebook Places are transforming how consumers engage with retail, brands, travel and each other. At the leading edge, these apps are reinventing loyalty programs, bringing rewards to small merchants and connecting existing programs to the virtual world. Can we cut through the hype and understand how check-ins and location-aware networks will affect brands? What are the most innovative players doing today, and what does the future hold for this approach? How can you leverage the power of gamification and location to create unprecedented engagement? Hear the inside scoop and vision from Geoff Lewis, founder and CEO of TopGuest, the visionary connecting traditional loyalty programs with location-based consumer behavior.

The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.

Bio

Geoff Lewis

Geoffrey Lewis is the Co-Founder & CEO of Topguest, an early-stage technology company that translates social media activity by loyalty program members into incremental engagement and transaction opportunities. Launched in 2010, their clients include the largest travel loyalty programs including Hilton, Wyndham, Virgin America, and others. Prior to his entrepreneurial endeavors, Lewis was the Vice President of a macro hedge fund, and began his career in Global Brand Management at Procter & Gamble. Lewis has appeared as an expert commentator on CNBC Power Lunch, MSNBC Your Money, TechCrunchTV, and on Canadian television. He�s been a featured speaker at Web 2.0 Summit, TechCrunch 50, Social Media Travel Summit, and the Eye for Travel CRM Conference. Lewis mentors other young entrepreneurs for Founder Institute, The Brandery, and is a regular contributor to The Business Insider.

Chapters

: Watch Full Program

28 min 13 sec

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01.: Introduction

01 min 56 sec

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02.: What the Hipster Taught Us

02 min 37 sec

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03.: History of Loyalty Programs

04 min 24 sec

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04.: Why the Loyalty Sector Peaked in 1999

04 min 38 sec

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05.: From Loyalty to Engagement

02 min 27 sec

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06.: Real-Time Engagement

03 min 48 sec

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07.: How to Deliver a Clear Value Proposition

03 min 36 sec

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08.: Q&A

04 min 48 sec

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: Watch Full Program

28 min 13 sec

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Gamification: From Loyalty Programs to Brand Engagement

03 min 28 sec

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Watch Full Program

28 min 13 sec

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