Changing consumer behavior in health and wellness has been one of the most challenging areas of motivational gamification. Recent successes – and an extraordinary amount of investment and interest – are driving a renewed belief that Gamification and the “quantified self” can change seemingly intractable behaviors. But are these results real and lasting, or are they temporary and situational? What can marketers, product designers and practitioners learn from the gamification lessons of the health industry and how can those be applied to other domains? These and other questions will be answered by these esteemed – and uniquely experienced – panelists.
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Bio
Dan Brostek
Dan Brostek is head of member and consumer engagement at Aetna, where is responsible for establishing a member engagement framework, implementing social media strategy, and developing mobile solutions. He has been at Aetna since 2001 and previously served as an officer in the US Army.
Libe Goad
Libe Goad, Texas native, currently resides in New York City and has covered video games and gadgets for publications such as Blender, PC Magazine, Bust, Seventeen and Sync. She is currently the Editor-in-Chief of AOL’s Games.com video game Web site and a columnist for ZDnet, covering gamification. Libe is also a semi-regular TV talking head seen on CNBC, Bloomberg News, ABC, CBS, NBC and other stations. Libe was named one of the 50 Most Influential Games journalists by Next-Generation, and is a judge for both Spike TV’s VGA awards and the E3 Game Critics Awards. She has a B.A in Journalism/English Literature from Texas A&M, and was also Co-Founder of legendary women’s gaming site GameGal.com, named one of PC Magazine’s Top 100 Web sites for 2003.
Ron Gutman
Andres Moran is the co-founder of Earndit.com, a company that rewards you for exercising. Prior to launching Earndit, Andres was an Associate at an early-stage venture capital firm in New York that specializes in healthcare IT. He graduated with honors from Columbia Business School and recently sold his first startup.
Stephen Kimmel
Stephen Kimmel, MD, is a researcher at the University of Pennsylvania in cardiovascular, epidemiology with a focus on drug epidemiology, pharmacogenomics, and adherence to medications. Dr. Kimmel’s research focuses on cardiac pharmacoepidemiology, with a particular interest in the effects and proper use of drugs and devices for patients with coronary artery disease. He is also the principal investigator of a randomized trial designed to test economic and behavioral interventions to improve adherence with antihypertensive drugs.
Andres Moran
Andres Moran is the co-founder of Earndit.com, a company that rewards you for exercising. Prior to launching Earndit, Andres was an Associate at an early-stage venture capital firm in New York that specializes in healthcare IT. He graduated with honors from Columbia Business School and recently sold his first startup.
Robert Plourde
Ron Gutman is HealthTap's Founder and CEO. He is responsible for the company's innovation, vision, and product. Prior to founding HealthTap, Ron was the founder and CEO of Wellsphere, a leading online consumer health 2.0 company that developed the world's largest community of independent health writers and became one of the largest health sites on the Internet, serving more than 100 million users to date (acquired in early 2009). Prior to creating Wellsphere, as a graduate student at Stanford University, Ron organized and led a multidisciplinary group of faculty and graduate students from the schools of Engineering, Medicine, Business, Psychology and Law to conduct research in personalized health and to design ways to help people live healthier, happier lives. Ron is also an angel investor and advisor to health and technology companies, Rock Health (The first Interactive Health Incubator), and Harvard Medical School's SMArt Initiative (Substitutable Medical Apps, reusable technologies).
Do you really think our behaviour can affect the length of our lives? Personally I think that in order to live longer we should take baths with Epsom salt to stay healthy always.
I am doing a report on behavior change. This video is indeed full of really useful information. I will make sure to come back to check out your other videos for my next report. Cheers star wars credits
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