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AXA Equitable’s Pass It On!

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The Gamification Summit

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Partner:: Gamification Summit
Location:: The Museum of Jewish Heritage
New York, NY
Event Date:: 09.15.11
Speaker:: Connie O'Brien
Tags:: axa; gamification; gamify; game; finance

Summary: AXA Equitable’s Pass It On!

Connie O’Brien, AXA Equitable

The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.

Bio

Connie O'Brien

Connie O'Brien is senior vice president of Internet Strategy and Development. In this role, Ms. O’Brien oversees the use of technology as a key marketing enabler that enhances client and financial professional interaction with the company. She has chief responsibility for AXA-Equitable.com, as well as the company’s Search Engine Optimization initiative. Ms. O’Brien also co-manages AXA Equitable’s social media outreach. Prior to joining the company in 1997, Ms. O’Brien worked in Integrated Communications for John Hancock Financial Services. She has worked in the internet space since 1995, serving in previous roles at Modem Media and Jordan, McGrath, Case & Taylor. Ms O’Brien graduated from The University of Michigan with a bachelor’s degree in English Literature. She currently serves on the Board of Trustees for the YWCA NYC.

Chapters

: Watch Full Program

09 min 57 sec

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01.: Introduction

01 min 24 sec

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02.: Buying Something Intangible

01 min 27 sec

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03.: Gamifying Life Insurance

02 min 52 sec

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04.: "Teachable Moments"

01 min 08 sec

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05.: Making the Game Personal

01 min 18 sec

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06.: Promotion Strategy

00 min 35 sec

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07.: Charitable Overlay

00 min 19 sec

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08.: Closing Comments

00 min 54 sec

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: Watch Full Program

09 min 57 sec

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Pass It On! A Fun Way to Learn About Life Insurance

03 min 36 sec

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Connie O'Brien of AXA Equitable shows Pass It On!, a game her company designed to make learning about the benefits of life insurance more accessible to young families.
Watch Full Program

09 min 57 sec

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Encyclopædia Britannica Article

life insurance: Method by which large groups of individuals equalize the burden of financial loss from death by distributing funds to the beneficiaries of those who die. Life insurance is most developed in wealthy countries, where it has become a major channel of saving and investing. There are three basic types of life-insurance contract. Term insurance is issued for a specified number of years; protection expires at the end of the period and there is no cash value remaining. Whole-life contracts run for the whole of the insured's life and also accumulate a cash value, which is paid when the contract matures or is surrendered; the cash value is less than the policy's face value. Endowment contracts run for a specified time period and pay their full face value at the end of the period.; life insurance on britannica.com

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