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Tom Uglow: Business In New Ways!

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Summary: Tom Uglow
Creative director for Google & YouTube in Europe

Creativity in Business – how the Google innovation DNA fosters new ways of thinking and world class performance.

Tom will elaborate from the inside of Google, how to keep a radical innovation engine running on creativity. Get new perspectives on the Google innovation DNA – and first hand lessons from the man who ignites one of Google's (extremely) creative Labs. Besides being skilled at creative business strategy - Tom´s interests are containing all from data visualization, real‑time marketing, musical AR apps, 3D projection mapping, the future of books, and digital creative strategy – we are indeed ready to learn how to boost our ability to think differently, by this icon in modern business.

The NEXT 2011 Conference is a rare glimpse into the latest trends and innovations in food, green, design, health and digital. Cutting-edge and single track, the conference brings together a diverse group of speakers from a variety of industries and organizations, including AT&T, Time Inc., Google and Ferrari. This is a great chance to watch idea-driven leaders as they help shape the future of the world.

Tom Uglow is a creative director for Google and YouTube in Europe.

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43 min 38 sec

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01.: Introduction

00 min 54 sec

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02.: What a Creative Director Does

02 min 52 sec

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03.: Innovation and Play

03 min 26 sec

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04.: Ideas About the Future, Today

02 min 02 sec

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05.: Future of Digital Is Physical

06 min 15 sec

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06.: Why Does Anyone Do Anything?

04 min 41 sec

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07.: 7 Things That Aren't Hard to Imagine...

04 min 03 sec

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08.: Q1: Looking at the Past?

01 min 17 sec

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09.: Q2: Hitting the Pause Button?

03 min 38 sec

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10.: Q3: User Centricity at Google?

01 min 53 sec

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11.: Q4: Europe Adopting a California Approach?

02 min 26 sec

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12.: Q5: Making YouTube More Creative?

02 min 49 sec

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13.: Q6: Democratization of Media?

01 min 48 sec

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14.: Q7: Personalizing Search?

03 min 12 sec

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15.: Q8: Making a Culture of Play?

02 min 20 sec

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: Watch Full Program

43 min 38 sec

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ZOOM IN: Learn more with related books and additional materials.

innovation: In technology, an improvement to something already existing. Distinguishing an element of novelty in an invention remains a concern of patent law. The Renaissance was a period of unusual innovation: Leonardo da Vinci produced ingenious designs for submarines, airplanes, and helicopters and drawings of elaborate trains of gears and of the patterns of flow in liquids. Technology provided science with instruments that greatly enhanced its powers, such as Galileo's telescope. New sciences have also contributed to technology, as in the theoretical preparation for the invention of the steam engine. In the 20th century, innovations in semiconductor technology increased the performance and decreased the cost of electronic materials and devices by a factor of a million, an achievement unparalleled in the history of any technology.; innovation on britannica.com