Value, Engagement and Trust in the Era of Social Media

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Partner:: Paley Center for Media
Location:
Event Date:: 06.09.11
Speakers:: Gail Becker,; Andy Marks,; Roger Mincheff,; Kim Moses,; Lisa Napoli
Tags:: social media; social entertainment

Summary: Value, Engagement and Trust in the Era of Social Entertainment

GAIL BECKER
President, Western Region and Chairman, Canada and Latin America, Edelman

What happens to the perceived value of entertainment when it can be consumed in so many different ways and across so many different platforms? How should entertainment content providers engage with and earn the trust of their consumers? Please join us for a discussion on these topics and many others facing the industry.

Gail will present the findings of Edelman�s annual Trust in the Era of Social Entertainment survey which will take a look at:

� Consumer behavior in the era of social entertainment
� How consumers value entertainment content across platforms and providers
� The influence of social media and the changing definition of �entertainment�
� The impact technology is having on engagement, distribution and privacy
� Consumer attitudes toward changing revenue models

The presentation will be followed by a moderated panel discussion with:

KIM MOSES
Partner, Sander/Moses Productions
Partner, SLAM Internet

ROGER MINCHEFF
SVP, Branded Entertainment for Digital Content
Fox Filmed Entertainment

ANDY MARKS
General Manager
MATTER, Edelman Sports & Entertainment Marketing

LISA NAPOLI, Moderator
Author
Former Reporter for Marketplace, New York Times & MSNBC

Bio

Gail Becker

President, Western Region and Chairman, Canada and Latin America, Edelman.

Andy Marks

General Manager, MATTER, Edelman Sports & Entertainment Marketing.

Roger Mincheff

SVP, Branded Entertainment for Digital Content Fox Filmed Entertainment.

Kim Moses

Partner, Sander/Moses Productions. Partner, SLAM Internet.

Lisa Napoli

In over 20 years in journalism, Lisa Napoli has been a writer at CNN, a columnist and reporter for The New York Times, an on-air correspondent for MSNBC, a columnist for MSNBC.com, and a producer (in various capacities) for News Corp. and for the home-shopping channel QVC.

Napoli has directed documentaries that have aired on public television, and written many news stories for a variety of publications, which her father dutifully archives in cardboard boxes.

Most recently, Napoli worked for a start-up radio station called Kuzoo FM 90 in the formerly media-free Kingdom of Bhutan, a country between India and China.