Value, Engagement and Trust in the Era of Social Entertainment
President, Western Region and Chairman, Canada and Latin America, Edelman
What happens to the perceived value of entertainment when it can be consumed in so many different ways and across so many different platforms? How should entertainment content providers engage with and earn the trust of their consumers? Please join us for a discussion on these topics and many others facing the industry.
Gail will present the findings of Edelman’s annual Trust in the Era of Social Entertainment survey which will take a look at:
• Consumer behavior in the era of social entertainment
• How consumers value entertainment content across platforms and providers
• The influence of social media and the changing definition of ‘entertainment’
• The impact technology is having on engagement, distribution and privacy
• Consumer attitudes toward changing revenue models
The presentation will be followed by a moderated panel discussion with:
Partner, Sander/Moses Productions
Partner, SLAM Internet
SVP, Branded Entertainment for Digital Content
Fox Filmed Entertainment
MATTER, Edelman Sports & Entertainment Marketing
LISA NAPOLI, Moderator
Former Reporter for Marketplace, New York Times & MSNBC
President, Western Region and Chairman, Canada and Latin America, Edelman.
General Manager, MATTER, Edelman Sports & Entertainment Marketing.
SVP, Branded Entertainment for Digital Content Fox Filmed Entertainment.
Partner, Sander/Moses Productions. Partner, SLAM Internet.
In over 20 years in journalism, Lisa Napoli has been a writer at CNN, a columnist and reporter for The New York Times, an on-air correspondent for MSNBC, a columnist for MSNBC.com, and a producer (in various capacities) for News Corp. and for the home-shopping channel QVC.
Napoli has directed documentaries that have aired on public television, and written many news stories for a variety of publications, which her father dutifully archives in cardboard boxes.
Most recently, Napoli worked for a start-up radio station called Kuzoo FM 90 in the formerly media-free Kingdom of Bhutan, a country between India and China.
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