Bio
Katia Beauchamp
Katia Beauchamp is the Co-Founder of Birchbox, the discovery commerce company changing the way women and men women shop for beauty, grooming and lifestyle products. Through its multi-channel platform, the Birchbox experience features personalized sampling, informative editorial content and a hand-picked online store.
Katia began her career as an entrepreneur after graduating from Harvard Business School in 2010, where she met Hayley Barna, her Birchbox Co-founder. Prior to founding Birchbox, Katia worked in structured finance and commercial real estate. A native Texan, Beauchamp has a master’s degree in Business Administration from Harvard Business School and a bachelor’s degree in International Studies & Economics from Vassar College.
Andy Dunn
Andy Dunn is Founder and Chief Executive Officer of Bonobos.com, an online-only men's apparel brand that launched in 2007. Initially developed around a better-fitting pair of pants conceived by co-founder Brian Spaley, Mr. Dunn's Stanford business school roommate, the company has since expanded into a one-stop shop for men.
Bonobos.com is venture-backed by Accel and Lightspeed and was funded initially by board member Joel Peterson, Chairman of JetBlue.
BBonobos.com was named Best Men's Pants by New York magazine within a year of its launch and was included among America's Hottest Brands named by Advertising Age within two years.
Mr. Dunn's innovative business model, driven by customer experience, has been featured in such publications as the New York Times, Wall Street Journal, Financial Times, Forbes, BusinessWeek, Entrepreneur and Inc. He has appeared on Bloomberg TV, Reuters, Fox Business, Fox, NBC and ABC and has taught cases on Bonobos.com at schools including Harvard, Columbia, Stanford, Wharton School and New York University.
Prior to founding Bonobos.com, Mr. Dunn worked as a private equity analyst at Wind Point Partners and as a consultant at Bain & Company in the U.S. and Latin America.
He graduated from Stanford Graduate School of Business in 2007 where he was one of five classmates nominated for the Arbuckle Award. He holds a bachelor's degree in economics and history from Northwestern University.
Dave Gilboa
Dave Gilboa is co-founder of Warby Parker, an eyewear brand sold direct to consumers for a fraction of the price of comparable glasses. For every pair of glasses sold, one pair is donated to someone in need. Prior to Warby Parker, Mr. Gilboa was an associate at merchant bank Allen & Company, where he invested in seed-stage and venture-stage healthcare and digital media companies and advised M&A transactions exceeding $20 billion. Previously, Mr. Gilboa worked at Bain & Company, where he formulated and implemented business strategies for some of the world's leading retail and technology companies. He also served as Special Assistant to the Founder and Chief Executive Officer of The TriZetto Group and has held strategy and business development roles at Genomic Health and Crescendo Bioscience. Mr. Gilboa is on the founding entrepreneur board of Venture for America, an organization dedicated to mobilizing graduates as entrepreneurs in low-cost cities. He graduated with honors with a B.S. in bioengineering from UC Berkeley and has an M.B.A. from the Wharton School, University of Pennsylvania.
Daniella Yacobovsky
Daniella Yacobovsky is Co-Founder of BaubleBar Inc., the trusted source for high quality fashion jewelry without the mark-up. Featured in WWD, InStyle, the New York Times, US Weekly and on a variety of tastemakers from Gwyneth Paltrow to Rihanna, BaubleBar is a go-to resource for consumers' jewelry needs.
Prior to BaubleBar, Ms. Yacobovsky worked in finance at American Capital Securities and at UBS Investment Bank.
She holds a B.S. from the Wharton School, University of Pennsylvania and a master's degree in business administration from Harvard Business School.
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Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.
