Bio
Susan Gregg Koger
Susan Gregg Koger is the Co-Founder and Chief Creative Officer of ModCloth, an e-tailer that sells independent designer fashion and décor to millions of female consumers.
Ms. Koger started ModCloth when she was 17 years old, turning her love of thrifting into an online business. For four years after its launch, Ms. Koger operated the business in her college dorm rooms as she pursued a degree.
In 2006, after graduating from Carnegie Mellon University, Ms. Koger and her husband and company Co-Founder Eric Koger, decided to expand the business model and add vintage-inspired clothing from talented global independent designers to the merchandise mix. Today, ModCloth counts more than 250 employees and continues to grow. The company has been lauded for its dedication to customer engagement and is regarded as a vanguard in the social media sphere.
Ms. Koger was recognized by Inc. magazine as the #2 Top Entrepreneur under 30 and was named one of the Best Young Tech Entrepreneurs by BusinessWeek in 2010.
Encyclopædia Britannica Articles
- fashion
Any mode of dressing or adornment that is popular during a particular time or in a particular place (i.e., the current style). It can change from one period to the next, from generation to generation. It serves as a reflection of social and economic status, a function that explains the popularity of many styles throughout costume history; in the West, courts have been a major source of fashion. In the 19th and 20th centuries, fashion increasingly became an profitable, international industry as a result of the rise of world-renowned fashion houses and fashion magazines. See also dress.
- fashion on britannica.com
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.
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