Bio
Jill Braff
A leader in the digital retail industry for more than a decade, Jill Braff was appointed Executive Vice President of Digital Commerce for HSN in February, 2011. In this position, Ms. Braff oversees the multichannel retailer's e-commerce, mobile and social media platforms and leads the company's e-commerce, digital marketing, hsn.com merchandising and advanced services teams. In addition, she manages the development and implementation of new multi-platform initiatives for HSN.
Prior to joining HSN, Ms. Braff was the President and Chief Executive Officer of Scrapblog, a photo social media website with more than 2.5 million registered users. Previously, she spent six years as Senior Vice President of Global Publishing for Glu Mobile (GLUU), a leading mobile game publisher. She has also held positions at Ancestry.com, The Learning Company/Mattel Interactive, Sega of America and Nintendo of America.
Ms. Braff has received several awards and accolades throughout her career. In 2007, she was recognized as one of the 40 Most Influential People Under 40 in Silicon Valley by the Silicon Valley Business Journal, and in 2009 she was named one of the Top 10 Women in Wireless by Fierce Wireless and one of the Top 50 Women in Mobile Content by Mobile Entertainment. Ms. Braff holds a B.A. in English from Colgate University.
Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
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