Scott Galloway: Founder, L2 "Welcome & Framework for Brands"
Albert Wenger: Partner, Union Square Ventures "An Overview of the Emerging Platforms Landscape"
Dan Coughlin: Head of NY Office, Twitter "Prestige Brands & the Real-time Interest Graph"
Pasha Sadri: Co-Founder & CEO, Polyvore "The Future of Style & What This Means for Brands"
About this Event
Facebook's power as a brand marketing tool is firmly and unquestionably established. But the social media landscape is full of new and emerging platforms that present brands with unique, targeted, and uncluttered ways to engage consumers.
These platforms range from the bold experiments of incumbent players (Facebook Places, Boutiques.com, Twitter, Youtube etc.) to emerging players that have gained traction over the last 12 months (Foursqaure, Tumblr) to very nascent players with small but passionate user bases (Pinterest, Get Glue, Layar).
The challenge for brands is sorting through the crowd to find the platforms most likely to generate momentum and return on investment.
In this intensive, half-day clinic, our faculty will uncover the most important new social media platforms and help managers and senior marketers determine:
* Which ones are appropriate for their brands
* How to use these platforms in innovative ways
* Appropriate levels of investment
* Strategies for working with these young, evolving companies
Bio
Dan Coughlin
Dan Coughlin is the Director of Sales for the Eastern Region at Twitter. Prior to joining Twitter, Dan was the director of media sales at Facebook for nearly four years. Previously, he held a variety of senior sales & management positions at Yahoo! during a five year stint and worked at CBS MarketWatch and DoubleClick.
Scott Galloway
Scott is the founder of L2, a think tank for digital innovation, and clinical professor of marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.
In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under age 40 "whose accomplishments have had impact on a global level." Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley's Haas School of Business.
Ilya Mezheritsky
Ilya Mezheritsky is Co-Founder and VP of Product Development at Seamless Receipts. He focuses on business partnerships and designing custom implementations for clients. Ilya's experience includes seven years at PwC, where he managed the analysis, design, and implementation of custom software solutions for Fortune 500 companies. He also led technology development for a startup healthcare company and worked at Pacific Sunwear.
Ilya holds a bachelor's degree in Computer Science and Economics from Cornell University.
Pasha Sadri
Pasha Sadri is the Co-founder and CEO of Polyvore, the largest fashion community on the web. Prior to Polyvore, Pasha was a principal software engineer at Yahoo, where he built several products from scratch, including Yahoo Pipes (pipes.yahoo.com) and Yahoo Trip Planner. He won the Yahoo! Super Star Award in 2005 for developing Yahoo Smart Maps. With a degree in Mechanical Engineering from UC San Diego, Sadri is an engineer at heart who has applied for and received numerous patents. When he's not putting his engineering skills to work at Polyvore, he's applying those skills to playing Legos with his daughter.
Albert Wenger
Albert combines over 10 years of entrepreneurial experience with an in-depth technology background. As an entrepreneur, he has founded or co-founded five companies, including a management consulting firm (in Germany), a hosted data analytics company, a technology subsidiary for Telebanc (now E*Tradebank), an early stage investment firm, and most recently (with his wife), DailyLit, a service for reading books by email or RSS. Albert also served as the president of del.icio.us through the company's sale to Yahoo. His technology background goes back to winning the German national computer science competition at age 18. Albert graduated summa cum laude from Harvard College in economics and computer science and holds a Ph.D. in Information Technology from MIT. He has managed technology projects for organizations as diverse as Tacoda (startup) and Telebanc (leading Internet bank).
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