JENNY B. FINE
Associate Editor, Women's Wear Daily's & Editor, Beauty Inc. Fairchild Fashion Group
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Jenny B. Fine
Jenn B. Fine is Associate Editor for Women's Wear Daily & Editor of Beauty Inc, Fairchild Fashion Group.
Jenny Fine, associate editor at Women's Wear Daily, describes key trends in the retail revolution and how they are a reaction to the disruptive force of the digital age. Fine stresses the importance of experiential shopping, highly curated spaces and customer influence in today's offline shopping experience.