Chief Executive Officer , Physicians Formula Holdings Inc.
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Physicians Formula, a leader in the masstige color cosmetics category, experienced a rebirth in 1997 when Ingrid Jackel, Chief Executive Officer, repositioned the brand as one of the most innovative mass cosmetics brands in the U.S.
With its innovative, problem-meets-solution, high-quality products, Physicians Formula has grown to be recognized as the number one brand in key market segments, including face powder and bronzer.
Ms. Jackel began her career in the beauty industry in the early 1990's at Laboratories Pierre Fabre, France's second largest pharmaceutical and dermo-cosmetic laboratory, working on the U.S. adaptation of some of the company's skincare and body care brands. She joined the Physicians Formula team in 1994 as a Product Manager.
Before becoming Chief Executive Officer in 2006, Ms. Jackel served as Senior Vice President of Marketing and Executive Committee Officer for the company. Under her leadership, Physicians Formula became the first brand to bring mineral makeup, bronzers, color-correction and certified organic makeup to the mass market.
Ms. Jackel has earned numerous accolades from the cosmetic industry and currently serves on the Board of Directors of the Cosmetic, Toiletry, and Fragrance Association.
Born and raised in the South of France, Ms. Jackel received her bachelor's degree in business administration, with honors, from Audencia, Nantes, France. After relocating to the United States, she earned an M.B.A. with honors from Bowling Green State University. Ms. Jackel currently resides in Pasadena, California with her son.
Ingrid Jackel, CEO of Physicians Formula Holdings Inc., stresses the importance of passion in her company. "In order to hire passionate people, you need to alter significantly, your standard recruitment process," says Jackel, whose hiring process requires candidates to meet individually with the entire team.
Any of several preparations (excluding soap) applied to the human body for beautifying, preserving, or altering the appearance or for cleansing, colouring, conditioning, or protecting the skin, hair, nails, lips, eyes, or teeth. The earliest known cosmetics were in use in Egypt in the 4th millennium BC. Cosmetics were in wide use in the Roman Empire, but they disappeared from much of Europe with the fall of the Roman Empire (5th century AD) and did not reappear until the Middle Ages, when Crusaders returned from the Middle East with cosmetics and perfumes. By the 18th century they had come into use by nearly all social classes. Modern cosmetics include skin-care preparations; foundation, face powder and rouge (blusher); eye makeup; lipstick; shampoo; hair curling and straightening preparations; hair colours, dyes, and bleaches; and nail polish. Related products include antiperspirants, mouthwashes, depilatories, astringents, and bath crystals.