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People StyleWatch's Susan Kaufman

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Fairchild Fashion Media

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Partner:: Fairchild Fashion Media
Location:: Hollywood Roosevelt Hotel
Los Angeles, CA
Event Date:: 05.10.11
Speaker:: Susan Kaufman
Tags:: denim; jeans; people; style

Summary: SUSAN KAUFMAN
Editor, People StyleWatch

The denim market is undoubtedly one of the most unique sectors of the industry and for the first time ever, the leaders who have shaped the business will come together for one day, in one place with one agenda—to thwart the challenges of a tough economy and identify opportunities for global growth.

The first-ever WWD Denim Forum will focus on everything brands and retailers need to know to successfully forge ahead. Both leading veterans of the industry and emerging influencers will be on hand for networking opportunities, panel discussions and keynote presentations touching upon:

* Rising trends in design and product development

* The future of retail and new merchandising concepts

* Global markets to watch

* Trends in the digital space and effective digital marketing strategies

Bio

Susan Kaufman

Susan Kaufman was named Editor of People StyleWatch in November 2006, prior to the magazine's launch in January 2007. She oversees all aspects of the celebrity fashion, beauty, and shopping magazine, which now publishes 11 issues a year.

Ms. Kaufman was named Editor of the Year by Advertising Age in the Magazine A-List issue in October, 2010. Under her leadership, People StyleWatch landed the #1 position as Magazine of the Year on Advertising Age's 2010 Magazine A-List and was awarded the #8 position in 2008. In 2010, the magazine garnered the #2 spot on AdWeek Media's Hot List in the 10 Under 60 magazine category, and the #4 position in 2009.

A highly-regarded expert on fashion trends and celebrity style, Ms. Kaufman regularly appears on TV programs such as Today, Weekend Today, The View and on the E! Entertainment network. She is frequently quoted in articles in The New York Times, USA Today, Wall Street Journal and Los Angeles Times.

Ms. Kaufman joined People in 2002 as the magazine's first-ever style director. Prior to joining Time Inc., she was fashion director at Mademoiselle magazine. She has also held executive fashion and beauty positions at Us Weekly and Glamour magazines.

Ms. Kaufman is on the board of Reach Out and Read, a literacy program. A graduate of Washington University, she was awarded a bachelor's degree in art history.

Chapters

: Watch Full Program

27 min 56 sec

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01.: Introduction

01 min 38 sec

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02.: Celebs Matter Now More Than Ever

03 min 19 sec

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03.: What's Changed?

03 min 21 sec

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04.: Affordable Aspiration

01 min 36 sec

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05.: Celebs Move Product

01 min 07 sec

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06.: Celebs Break New Trends

04 min 17 sec

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07.: Help the Media Help You

04 min 22 sec

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08.: Who's Hot?

01 min 00 sec

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09.: Fun Denim Facts

01 min 23 sec

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10.: Q&A

05 min 54 sec

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: Watch Full Program

27 min 56 sec

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Susan Kaufman: Celebrities Sway Consumer Purchases

00 min 56 sec

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Susan Kaufman, editor of People StyleWatch, explains the influence that celebrities have on consumers. "They will pay for premium denim if they see a celebrity wearing it because it's something they can afford," says Kaufman. "They are buying into the validation they get from the celebrity."
Watch Full Program

27 min 56 sec

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ZOOM IN: Learn more with related books and additional materials.

Encyclopædia Britannica Article

denim: Durable twill-woven fabric with coloured (usually blue) warp (lengthwise) and white filling (crosswise) threads, also sometimes woven in coloured stripes. The name originated in the French serge de Nîmes. Denim is usually all-cotton, though it is sometimes made of a cotton-synthetic mixture. Decades of use in the clothing industry, especially in the manufacture of overalls and trousers worn for heavy labour, have demonstrated denim's durability, a quality that, along with its comfort, made denim jeans extremely popular for leisure wear in the late 20th century.; denim on britannica.com