The denim market is undoubtedly one of the most unique sectors of the industry and for the first time ever, the leaders who have shaped the business will come together for one day, in one place with one agenda—to thwart the challenges of a tough economy and identify opportunities for global growth.
The first-ever WWD Denim Forum will focus on everything brands and retailers need to know to successfully forge ahead. Both leading veterans of the industry and emerging influencers will be on hand for networking opportunities, panel discussions and keynote presentations touching upon:
Rising trends in design and product development
The future of retail and new merchandising concepts
Global markets to watch
Trends in the digital space and effective digital marketing strategies
Christophe Loiron opened the Mister Freedom retail space and design studio in 1990. Located on Beverly Boulevard in Hollywood, the store stocks vintage clothing, footwear and accessories for men and women from time periods dating back to the 1850's.
The store also offers rare textiles, vintage books and antique props collected from around the world, which cater to an eclectic audience of domestic and international designers, artists, retailers and other vintage-savvy consumers. An exclusive line of apparel created in partnership with Tokyo-based Toyo Enterprises' Sugar Cane & Co is also part of the merchandise mix.
Mr. Loiron merchandises the 3,200-square-foot ground floor retail space by style concepts including Great Depression-era work wear, outdoor canvas gear, naval and marine uniforms, Western wear, pop art-inspired pieces, tropical colonial
garments, and more. He also operates a private creative space on a 1,200-square-foot mezzanine level in the shop where he creates original designs for clothing and accessories. His latest original concept, MFSC Naval Clothing Tailor, is a 1930's tailor-made naval collection available at limited international retailers.
Christophe Loiron, founder of Mister Freedom, notes that one of the challenges of the fashion industry is justifying the high prices of merchandise. Holding up a Mister Freedom peacoat, Loiron declares the $900 price tag "outrageous, but it's not nine [hundred] in my pocket, obviously."
Durable twill-woven fabric with coloured (usually blue) warp (lengthwise) and white filling (crosswise) threads, also sometimes woven in coloured stripes. The name originated in the French serge de Nîmes. Denim is usually all-cotton, though it is sometimes made of a cotton-synthetic mixture. Decades of use in the clothing industry, especially in the manufacture of overalls and trousers worn for heavy labour, have demonstrated denim's durability, a quality that, along with its comfort, made denim jeans extremely popular for leisure wear in the late 20th century.