Founder & Chief Executive Officer, J Brand Inc.
The denim market is undoubtedly one of the most unique sectors of the industry and for the first time ever, the leaders who have shaped the business will come together for one day, in one place with one agenda--to thwart the challenges of a tough economy and identify opportunities for global growth.
The first-ever WWD Denim Forum will focus on everything brands and retailers need to know to successfully forge ahead. Both leading veterans of the industry and emerging influencers will be on hand for networking opportunities, panel discussions and keynote presentations touching upon:
* Rising trends in design and product development
* The future of retail and new merchandising concepts
* Global markets to watch
* Trends in the digital space and effective digital marketing strategies
With extensive knowledge of the jeans market and more than 30 years of experience in the fashion industry, Jeff Rudes co-founded J Brand Inc. in 2004 and today serves as Chief Executive Officer. Mr. Rudes pioneered the French jeans boom in America in the late 1970s with his first denim brand, Paris 2000.
After moving his business from New York to Los Angeles, he established apparel brands such as Area Code, the trendy junior line of Lycra knits, and A. Gold E., the successful denim sportswear brand created in partnership with industry icons
Ron Herman and Adriano Goldschmied.
Mr. Rudes launched J Brand at retail as an exclusive line for Ron Herman's Melrose jean bar in the spring of 2005, and it became an immediate favorite among consumers, celebrities and influential editors. The brand has since gone on to drive successful trends, from the dark-wash skinny jean to the "Love Story" style bell bottom.
In 2008, J Brand introduced a men's line and today also boasts a full non-denim offering in both the women's and men's collections.
Today, more than 2,000 specialty stores and luxury retailers in more than 20 countries carry J Brand.
The brand has launched innovative partnerships with designers including Hussein Chalayan and Proenza Schouler and, in the fall of 2010, partnered with five UK-based designers -- Christopher Kane, Erdem Moralioglu, Richard Nicoll, Meadham Kirchhoff and Peter Pilotto -- to create five limited-edition styles in a unique
collaboration titled 5x5.
Jeff Rudes, founder and CEO of J Brand, explains the role that denim plays in making women look and feel great. "There's a treasure hunt that takes place," says Rudes, referring to the constant hunt for the perfect jeans.
Durable twill-woven fabric with coloured (usually blue) warp (lengthwise) and white filling (crosswise) threads, also sometimes woven in coloured stripes. The name originated in the French serge de Nîmes. Denim is usually all-cotton, though it is sometimes made of a cotton-synthetic mixture. Decades of use in the clothing industry, especially in the manufacture of overalls and trousers worn for heavy labour, have demonstrated denim's durability, a quality that, along with its comfort, made denim jeans extremely popular for leisure wear in the late 20th century.