Brand Media in the Tablet Age: Making "Omnimedia" Work in a Mobile World
Martha Stewart, Founder, Martha Stewart Living Omnimedia
in conversation with Chris Anderson
Bio
Chris Anderson
Chris Anderson is editor in chief of WIRED magazine, a position he's held since 2001. During his tenure, the magazine has received eight National Magazine Awards and seven additional nominations. It won the prestigious top prize for general excellence in 2005, 2007, and 2009. In 2009, Adweek honored WIRED as its Magazine of the Decade.
Anderson is the author of two New York Times best sellers, The Long Tail and Free: The Future of a Radical Price. He is also one of the founders of Booktour.com, a free online service that connects authors on tour with potential audiences. In 2007, he was named to the Time 100, the news magazine's annual list of the most influential people in the world. Before joining WIRED, Anderson served as U.S. business editor, Asia business editor, and technology editor at The Economist. He began his media career as an editor at the two premier science journals, Nature and Science.
Martha Stewart
Martha Stewart is the founder of Martha Stewart Living Omnimedia. In the 1970s, Martha Stewart started a catering business in Westport, Connecticut. She parlayed that experience into a series of best-selling books, an award-winning magazine, and her own TV show. Today, Martha Stewart Living Omnimedia is a media powerhouse encompassing print and digital publishing, broadcasting, and an expansive merchandising portfolio. Her current Emmy award-winning daily TV program, The Martha Stewart Show, is now in its sixth season, anchoring a full slate of MSLO programming on the Hallmark Channel.
Underlying Stewart's many ventures is her unifying vision of encouraging creativity and bringing stylish living within reach of all. She's been a major force in the do-it-yourself "maker" renaissance in contemporary culture and appeared on the cover of Wired's 2007 "How To" issue. Martha Stewart is also the founder of the Martha Stewart Center for Living at New York's Mount Sinai Medical Center, an outpatient facility for geriatric medicine that is dedicated to her late mother.
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