The Advertising Algorithm: In Search of the Perfect Business Model
Susan Wojcicki, SVP, Product Management, Google
in conversation with Steven Levy
Bio
Steven Levy
Steven Levy has been covering the digital revolution for more than 25 years. Before joining WIRED in 2008, he was chief technology correspondent at Newsweek. He is the author of seven books, most recently the New York Times best seller In the Plex: How Google Thinks, Works, and Shapes Our Lives. Other books include Insanely Great, on the history of Apple's Macintosh computer, and Hackers, which was named the best tech book of the PC era by PC Magazine.
Susan Wojcicki
Susan Wojcicki is senior vice president of advertising at Google responsible for the design, innovation and engineering of all of Google's advertising and measurement platform products, including AdWords, AdSense, DoubleClick and Google Analytics. She has managed AdSense since its inception in 2002 and has led all advertising programs on Google.com and its advertising network since 2006.
Wojcicki joined Google in 1999 as the search company's first marketing manager and worked on its initial viral marketing programs as well as the first Google homepage doodles. (Her first involvement with the company actually came in 1998, when she rented her garage to cofounders Sergey Brin and Larry Page as office space.) She also led the initial development of several successful consumer products, including Google Images, Google Books, and Google Video. Before joining Google, Wojcicki worked at Intel and was a management consultant at Bain & Company and R.B. Webber & Company.
Techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way. Weekly newspapers in London first carried advertisements in the 17th century; by the 18th century such advertising was flourishing. The first advertising agencies were established in the 19th century to broker for space in newspapers, and by the early 20th century agencies were producing the advertising message itself, including copy and artwork. Most advertising promotes goods for sale, but similar methods are used in public service messages to promote causes, charities, or political candidates. In many countries, advertising is the most important source of income for the media through which it is conducted. In addition to newspapers, magazines, and broadcast media, advertising media include direct mail (seedirect-mail marketing), billboards and posters, transit advertising, the Internet, and promotional items such as matchbooks or calendars. Advertisers attempt to choose media that are favoured by the advertisers' target audience. See alsomarketing; merchandising.
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