The New Industrial Revolution: How Web Innovation Models Are Transforming Manufacturing
Carl Bass, President & CEO, Autodesk
in conversation with Chris Anderson
Bio
Chris Anderson
Chris Anderson is editor in chief of WIRED magazine, a position he's held since 2001. During his tenure, the magazine has received eight National Magazine Awards and seven additional nominations. It won the prestigious top prize for general excellence in 2005, 2007, and 2009. In 2009, Adweek honored WIRED as its Magazine of the Decade.
Anderson is the author of two New York Times best sellers, The Long Tail and Free: The Future of a Radical Price. He is also one of the founders of Booktour.com, a free online service that connects authors on tour with potential audiences. In 2007, he was named to the Time 100, the news magazine's annual list of the most influential people in the world. Before joining WIRED, Anderson served as U.S. business editor, Asia business editor, and technology editor at The Economist. He began his media career as an editor at the two premier science journals, Nature and Science.
Carl Bass
Carl Bass is president and chief executive officer of Autodesk, the world's leading maker of design software for the architecture, engineering, and entertainment industries. The company's products range from its flagship AutoCAD program to digital modeling and prototyping tools for industry. Autodesk's CG apps have been used on every movie that's won the Academy Award for Visual Effects in the past 15 years, from Titanic to Avatar. Under Bass' leadership the California-based firm has been repeatedly honored by Fast Company as one of the world's most innovative companies.
After graduating from Cornell, Bass cofounded a computer graphics business called Flying Moose Systems, later renamed Ithaca Software. He moved west when Autodesk purchased the company in 1993. In the past decade, he's held nearly every executive role at Autodesk. From 2002 to 2004, he served as head of the Design Solutions Group, where he led the company's crucial transition from 2-D to 3-D and model-based design.
Any industry that makes products from raw materials by the use of manual labour or machines and that is usually carried out systematically with a division of labour. In a more limited sense, manufacturing is the fabrication or assembly of components into finished products on a fairly large scale. Among the most important manufacturing industries are those that produce aircraft, automobiles, chemicals, clothing, computers, consumer electronics, electrical equipment, furniture, heavy machinery, refined petroleum products, ships, steel, and tools. See alsofactory; mass production.
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