ROBERT HANSON President, Global Levi's Brand, Levi Strauss & Co.
With new players and retail environments, the men's wear category has never been hotter. The new Fairchild Fashion Group Men’s Wear Industry CEO Summit -- celebrating the 2011 expansion of FFG's now-quarterly Menswear magazine and the 2011 launch of Men's Week -- will bring the community together to focus on how to foster the creative thinking and develop the strategic plans required for continued success for all industry segments.
Robert Hanson, President of the Global Levi's brand, began his career with Levi Strauss & Co. in 1988 as an Advertising Manager.
Since then, he has held a variety of executive-level positions in the United States and Europe, including Director of Marketing, Levi's kids; Vice President, Marketing and Brand Development, Dockers khakis; Senior Vice President, Brand Development, Europe, Middle East and Africa; President, Levi’s brand, Europe, Middle East and Africa, and President, Levi Strauss Americas.
Prior to joining Levi Strauss & Co., Mr. Hanson worked at global advertising firm Foote, Cone and Belding and consulted for Management Analysis Center.
He is a member of Levi Strauss & Co.'s Worldwide Leadership Team, which sets the company's global strategic direction. Mr. Hanson holds a B.A. and a B.S. from Saint Mary's College in California and attended the Executive Program of Northwestern
University's Kellogg School of Business for Consumer Marketing.
With new players and retail environments, the men's wear category has never been hotter. The new Fairchild Fashion Group Men's Wear Industry CEO Summit – celebrating the 2011 expansion of FFG's now-quarterly Menswear magazine and the 2011 launch of Men's Week – brought the community together to focus on how to foster the creative thinking and develop the strategic plans required for continued success for all industry segments.
Any mode of dressing or adornment that is popular during a particular time or in a particular place (i.e., the current style). It can change from one period to the next, from generation to generation. It serves as a reflection of social and economic status, a function that explains the popularity of many styles throughout costume history; in the West, courts have been a major source of fashion. In the 19th and 20th centuries, fashion increasingly became an profitable, international industry as a result of the rise of world-renowned fashion houses and fashion magazines. See alsodress.
Leading U.S. manufacturer of casual and active clothing, noted especially for its blue denim jeans. The company traces its origin to Levi Strauss (18291902), a Bavarian immigrant who sold dry goods to miners during the California gold rush. Hearing of the miners' need for durable pants, he hired a tailor to make garments out of tent canvas, later substituting denim. In 1873 he and an associate received a patent for the copper riveting they used to strengthen their pants. The company's most spectacular growth occurred after 1946, with the decision to concentrate wholly on manufacturing clothing under its own label. In 1959 it began exporting, and during the 1960s Levi jeans became enormously popular worldwide. The company went public in 1971 and was returned to private control (by Strauss's descendants) in 1985.