Marketing these days is strategic and holistic and involves a whole lot of genuine social media engagement. Renowned venture capitalist Kawasaki is famous for helping to create Apple product evangelism and for his legendary marketing methods. He explains how to develop the highest level of relations with customers, employees and colleagues by affecting their hearts, minds and actions.
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Josh McHugh is CEO of Attention Span Media. Josh's experience at the intersection of technology, media and business began 14 years ago at Forbes Magazine, where he chronicled the brainiacs and billionaires behind the turn-of-the-century tech upheaval.
Before joining Attention Span in 2008, he was a contributing editor at Wired Magazine and a writer for Vanity Fair, Outside, and shelfloads of other publications. He has also worked as a copywriter for advertising juggernauts Wieden + Kennedy and Goodby, Silverstein & Partners.
A cable series based on his Wired story "Drug Test Cowboys," about professional pharmaceutical trial participants, was, for a brief, heady time, in development hell at Comedy Central.
Josh graduated from Yale in 1992 with a BA in English. His efforts to dunk a basketball are the subject of Dunkumentary, a documentary currently making the film festival circuit. Josh also serves as president of the Commonwealth Club's INFORUM in San Francisco.
Author Guy Kawasaki applies the theory that a small number of low profile individuals can drive a product's success through word of mouth online. Kawasaki speculates that sending his most recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, to 1400 bloggers for review had as much influence on the popularity of the book as sending it to 200 A-list reviewers did.
Author and venture capitalist Guy Kawasaki responds to criticism about his prolific Twitter account. "For me, it's not social media, it's marketing media," he says. Kawasaki compares his frequent tweets to CNN's constant coverage, and exposes that he strives to achieve what he calls the "NPR model" -- promoting such great content that he earns the right to ask for money occasionally.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.