Bio
Guy Kawasaki
Guy Kawasaki is a Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is currently a Managing Director of Garage Technology Ventures, and has been involved in the rumor reporting site Truemors and the RSS aggregator Alltop. He is also a well-known blogger, who trades on his association with Apple.
Josh McHugh
Josh McHugh is CEO of Attention Span Media. Josh's experience at the intersection of technology, media and business began 14 years ago at Forbes Magazine, where he chronicled the brainiacs and billionaires behind the turn-of-the-century tech upheaval.
Before joining Attention Span in 2008, he was a contributing editor at Wired Magazine and a writer for Vanity Fair, Outside, and shelfloads of other publications. He has also worked as a copywriter for advertising juggernauts Wieden + Kennedy and Goodby, Silverstein & Partners.
A cable series based on his Wired story "Drug Test Cowboys," about professional pharmaceutical trial participants, was, for a brief, heady time, in development hell at Comedy Central.
Josh graduated from Yale in 1992 with a BA in English. His efforts to dunk a basketball are the subject of Dunkumentary, a documentary currently making the film festival circuit. Josh also serves as president of the Commonwealth Club's INFORUM in San Francisco.
Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.
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