Stream Your Event | Partners | Speakers CART ITEMS: - | CHECKOUT

or Log In

(recommended)

Share your favorite videos with friends
Comment on videos and join the conversation
Get personalized recommendations
Enjoy exclusive offers

Purchased a FORA.tv video on another website? Login here with the temporary account credentials included in your receipt.

Username or Email:
Password:
Forgot your password? Keep me logged in

Pay-Per-View
business
environment
politics
science
technology
culture

Preview

Facebook In-Depth Module 3: Best Practices & Case Studies

Watch Full Video | previews

L2

Likes

Dislikes

RATE

3,483 Views

Info
Bio
Chapters
Preview
Download
Zoom In

Partner:: L2
Location:: NYU Stern
New York, NY
Event Date:: 03.18.11
Speakers:: Scott Galloway,; Maureen Mullen,; Jeff Ragovin,; Tamara Rosenbaum
Tags:

Summary: Power Tools for Facebook
JEFF RAGOVIN
CRO, Buddy Media

The Prestige Industry on Facebook
MAUREEN MULLEN
Lead Researcher, L2

2010 was the year of Facebook. In 2010, Facebook overtook Google as the most popular U.S destination on the Internet and also started commanding the largest market share of online display ads in the U.S. With more than 500 million active global users sharing 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) every month, Facebook has become the default operating system of the Internet. Furthermore, with several major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy has become an increasingly important part of marketing your brand and connecting with consumers.

Facebook, In-Depth is an intensive clinic that educates marketers and senior management on the world's largest social network. L2 invites an unprecedented group of scholars, thinkers, entrepreneurs, technologists, and exemplar brands to put together a daylong curriculum on Facebook.

Bio

Scott Galloway

Scott is a clinical professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”

Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

Maureen Mullen

Maureen Mullen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

Jeff Ragovin

Jeff Ragovin has more than a decade of digital experience working at major technology and marketing firms. As Co-Founder and Chief Strategy Officer, Jeff has helped Buddy Media grow from a start up to over 200 employees. Now, a major technology and software company, Buddy Media has built and scaled it's social marketing suite which enables brands and agencies around the world to manage their social connections. Buddy Media currently powers hundreds of brands and eight of the top ten global brands with it's social marketing suite.

Jeff is often called upon to give his insights on social media and digital marketing to various news outlets and industry events, including Adweek, MediaPost, iMedia, the DMA, Digital Hollywood, Dow Jones, AdTech, Sports Business Journal, CES and many others.

Prior to Buddy Media, Jeff lead global sales at Acronym Media, one of the largest search marketing agencies in the world, and Axciom (Nasdaq: ACXM) a global interactive marketing services firm.

Jeff was born and raised in Manhattan. He loves to travel, enjoys saltwater fishing. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media.

Tamara Rosenbaum

Tamara Rosenbaum is a national account executive at Facebook with a focus on fashion and luxury retail. Tamara consults with over 100 retailers on their overall marketing strategy and how to best leverage Facebook holistically.

Prior to Facebook, Tamara was a strategic account manager with CBS Interactive, building partnerships with key brands such as EA, Sony, and Xbox (Microsoft). Tamara holds a B.A. In Psychology from University of California, Santa Cruz.

Chapters

: Watch Full Program

01 hr 20 min 39 sec

Add to Profile
01.: Tamara Rosenbaum - Facebook Advertising

21 min 44 sec

Add to Profile
02.: Jeff Ragovin - Power Tools for Facebook

28 min 05 sec

Add to Profile
03.: Maureen Mullen - The Prestige Industry on Facebook

22 min 20 sec

Add to Profile
04.: Q & A

08 min 31 sec

Add to Profile

Tamara Rosenbaum: Facebook Advertising Pays Big Returns

02 min 30 sec

Add to Profile

Facebook national account executive Tamara Rosenbaum demonstrates the effectiveness of advertising on Facebook with two successful examples from Sephora and Diageo.
Jeff Ragovin: Participatory Marketing Wins on Facebook

01 min 51 sec

Add to Profile

Buddy Media CRO Jeff Ragovin explains best marketing strategies on Facebook, emphasizing the participation of fans of the brand. "When people comment on fan pages, it goes into their news feed and their friends see that, and then they come back to the page," says Ragovin. "It's all about that viral loop."
Burberry Sets the Standard for Marketing on Facebook

02 min 00 sec

Add to Profile

L2's Maureen Mullen points to the traditional luxury brand Burberry as a company that has found fast-growing customer engagement through a strong focus on marketing via Facebook.
Watch Full Program

01 hr 20 min 39 sec

Add to Profile

Save this program for later

To download this program become a Front Row member. JOIN NOW >>

Video (mp4)
279 MB 1.1 hr

Select your connection speed to see approximate download times:

To download this program
become a Front Row member.

NO ADS + DOWNLOADS

ZOOM IN: Learn more with related books and additional materials.

Encyclopædia Britannica Article

marketing: Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.; marketing on britannica.com