Facebook Places: "The Killer App" JAMIE TEDFORD CEO, Brand Networks
2010 was the year of Facebook. In 2010, Facebook overtook Google as the most popular U.S destination on the Internet and also started commanding the largest market share of online display ads in the U.S. With more than 500 million active global users sharing 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) every month, Facebook has become the default operating system of the Internet. Furthermore, with several major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy has become an increasingly important part of marketing your brand and connecting with consumers.
Facebook, In-Depth is an intensive clinic that educates marketers and senior management on the world's largest social network. L2 invites an unprecedented group of scholars, thinkers, entrepreneurs, technologists, and exemplar brands to put together a daylong curriculum on Facebook.
Bio
Scott Galloway
Scott is the founder of L2, a think tank for digital innovation, and clinical professor of marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.
In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under age 40 "whose accomplishments have had impact on a global level." Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley's Haas School of Business.
Nita Rollins
As Futurist for Resource Interactive, the nation’s 4th ranked marketing agency according to Advertising Age, Nita Rollins identifies consumer, sociocultural and technological trends critical to digital brand marketing and ecommerce, and consults clients about their creative application to business objectives. She is a frequent speaker, and recently presented macrotrends impacting global retail to Belgian and Dutch retail executives and the Dutch Minister of Finance.
Before joining Resource Interactive, where she has also served as Director of Thought Leadership and Executive Director of Marketing, Nita was North American VP of Marketing Intelligence & Media Relations for Fitch, a WPPowned global brand design firm. Her articles have appeared in Design Management Journal, New Design (UK), Innovation: The IDSA Quarterly, Cinema Journal and Wide Angle, and her expert commentary in media outlets including The Wall Street Journal, Time, Business Week, US News & World Report, USA Today, and Women’s Wear Daily.
Nita is co-author of The Open Brand: When Push Comes to Pull in a Web-Made World, one of the first business books to redefine branding in terms of the social web, currently being used by over 20 Fortune 500 brands and introduced to 700 brand marketers at the 2010 Nestle Marketing Summit.
Jamie Tedford
Jamie began his career in an entrepreneurial venture, building Boston-based youth marketing leader Collegiate Advantage until its acquisition by Student Advantage. As a senior manager at the IPO-bound Student Advantage, Jamie became an established and credible expert in the youth market, helping clients such as Coca-Cola, AT&T, and Nike to market effectively to teens and young adults.
He joined top-ten U.S. brand advertising agency, Arnold Worldwide in 2001 where as the SVP, Marketing and Media Innovation, he developed brand-building, non-traditional marketing campaigns for clients such as VW, P&G, and Timberland. Recognized as a pioneer in the growing “WOM” industry, he started the WOM division at Arnold and is a founding board member of the Word of Mouth Marketing Association.
He is a frequent speaker at industry conferences and his commentary on emerging media trends has recently been featured on ABC’s World News Tonight, and in the New York Times, Wall Street Journal and Variety.
Jamie is a graduate of the University of New Hampshire, and resides in Marblehead, MA with his wife Meredith and their three children.
Gabe Zichermann
Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.
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