Facebook In-Depth Module 1: The Big Picture

Chapters

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01 hr 38 min 38 sec

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01.

Introduction

01 min 13 sec

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02.

Ryan McGurk - Luxury Brands & Facebook

16 min 02 sec

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03.

Scott Galloway Opening Remarks

09 min 16 sec

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04.

Michael Lazerow - The Playbook for a Global Facebook Strategy

23 min 17 sec

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05.

Lauren Indvik - The Most Innovative Integrated Facebook Campaigns

14 min 58 sec

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06.

Q & A

23 min 19 sec

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07.

Scott Galloway Wrap-Up

10 min 30 sec

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Watch Full Program

01 hr 38 min 38 sec

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• Scott Galloway: A 'Sputnik Moment' for Fashion Magazines

  03 min 27 sec

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  L2 Founder Scott Galloway argues that as individual fashion brands increase their social media presence, magazine advertising may be endangered. Galloway suggests this serve as a wake-up call to fashion magazines, much as Sputnik was a wake-up call to America’s space program.

• Mashable: Giving Facebook Users a Reason to 'Share'

  01 min 29 sec

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  Mashable editor Lauren Indvik outlines two of the qualities in a promising Facebook campaign. She explains that the campaign needs to be “uniquely Facebook” and “shareable,” which she argues goes beyond simply having a “Share” button. “Give people a reason to share it. When people are sharing something, they’re saying something about themselves,” argues Indvik.

• Facebook: Social Networking Equivalent of Locust Invasion

  02 min 21 sec

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  Michael Lazerow, founder and CEO of Buddy Media, explains that by businesses not going global on Facebook they ignore the ever-increasing number of international Facebook users and potential customers. "Facebook is like locusts," jokes Lazerow, "they go into [new] countries and take over the whole country within a few months."

• Ryan McGurk: What’s Next for Facebook?

  01 min 45 sec

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  Facebook's Ryan McGurk explains that the site's future lies in expanding its openness and connectivity to numerous industries. Facebook envisions adding social context and removing anonymity to improve everything from televisions to cell phones. "The web is still very early in its evolution of revolving around people," says McGurk. "Facebook is going to be the platform to make that happen."

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  01 hr 38 min 38 sec

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Related Links

• L2 Facebook Clinic
• L2 Think Tank
• L2 Think Tank on Facebook
• L2 Think Tank on Twitter
• Michael Lazerow's Homepage
• Buddy Media
• Michael Lazerow on Twitter
• Michael Lazerow on Facebook
• Wikipedia Entry on Michael Lazerow
• Lauren Indvik's Mashable Profile
• Lauren Indvik on Twitter
• Lauren Indvik on Facebook