The era of location-based games is here. Increasingly, marketers have learned that location-based services provide a fun, immediate and very context-driven mechanism for customers new and old to interact with their product, fundamentally changing the way we do business.
How have successful companies tapped into people's everyday, real-world activities to enable ground-breaking new levels of user engagement? In this session, panelists will describe key strategies marketers, strategists and user experience experts utilize to effectively leverage location-based services as part of their product plans. This lively and sometimes contrarian group will describe how game mechanics are involved in these innovative marketing programs.
Hear tangible examples of how companies have increased engagement using these location-based services and find out what makes it emotional and fun? Get an answer for how location-based gamification contributes to the bottom line in terms of revenues, reach and overall brand strategy.
Geoff Lewis is the founder & CEO of Topguest, a new company offering geolocation-centric customer relationship management solutions for hotels & airlines, launched in June 2010.
Clients include Hilton, Wyndham, InterContinental Hotel Group, Thompson Hotels, Standard hotels, and over 20 other leading hotel and airline companies. The Company is backed by notable silicon valley investors including Peter Thiel's Founders Fund, Ron Conway, Keith Rabois, and Jeff Clavier.
Geoff has been a featured speaker at TechCrunch50 and Travel Distribution Summit, and an expert commentator on TechCrunchTV, CNBC Power Lunch, and MSNBC Your Money.
Brian Morrisroe is chief creative officer and co-founder of Booyah.
Blake Scholl is the co-founder of Kima Labs. Prior to this, he was director of product fevelopment at Pelago, the Seattle-based mobile/social startup that was first to win backing from Kleiner Perkins’ iFund.
Previously, Blake was at Amazon.com for 4 and a half years, where he founded the Automated Advertising group -- which created the world's first large-scale automated ad buying system and turned this program into a multi-hundred-million-dollar global business for Amazon. Blake also led Amazon’s early efforts in social product discovery and personally built massive-scale systems behind Amazon’s signature personalization technology.
Blake holds a bachelors degree in computer science with honors from Carnegie Mellon University. Blake is an avid pilot and especially enjoys the thrill and challenge of high-altitude mountain flying. When his head isn’t in the clouds, Blake can be found on the swing dance floor or reading philosophy.
Evan Tana is the director of product management at the California-based start up, Shopkick.
Jenn Van Grove
Jennifer Van Grove is a social media reporter with Mashable. She covers web news, startups, industry trends and writes about the implications of social sites for users and businesses.
Jennifer has worked as a technology correspondent for NBC San Diego, interviewed a number of celebrities on how they're using social media, been featured in the San Diego Union Tribune and San Diego Magazine, participated as a guest expert on news programs such as BBC America and CNN Live, and is frequently quoted by local and national media outlets for tech-related news stories.
Branch of applied mathematics devised to analyze certain situations in which there is an interplay between parties that may have similar, opposed, or mixed interests. Game theory was originally developed by John von Neumann and Oscar Morgenstern in their book The Theory of Games and Economic Behavior (1944). In a typical game, or competition with fixed rules, players try to outsmart one another by anticipating the others' decisions, or moves. A solution to a game prescribes the optimal strategy or strategies for each player and predicts the average, or expected, outcome. Until a highly contrived counterexample was devised in 1967, it was thought that every contest had at least one solution. See alsodecision theory; prisoner's dilemma.