Social Media in Crisis Communications with Captain David Werner, Assistant Chief of Information for Communication Integration & Strategy at the US Navy Office of Information.
Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Bio
Captain David Werner
Captain Dave Werner was on a frigate in the Persian Gulf when Iraq invaded Kuwait. More recently he was the Media Operations Watch Chief at Multinational Forces Iraq in Baghdad during the summer surge of 2007. Through these and more than a dozen other assignments over twenty years, he's watched the information landscape -- and the government's ability to remain responsive on it -- transform.
Assigned to the Navy's Office of Information in the Pentagon as the Assistant Chief of Information for Communication Integration and Strategy, he's helped shape and lead the service's social media strategy in remaining responsive, relevant and credible.
Major branch of the U.S. military forces, charged with defending the nation at sea and maintaining security on the seas wherever U.S. interests extend. The Continental Navy was established by the Continental Congress in 1775. It was disbanded in 1784, but the harassment of U.S. merchant ships by Barbary pirates prompted Congress to establish the Department of the Navy in 1798. The navy took part in the War of 1812 and was later important in the Union victory in the American Civil War. Sea victories during the Spanish-American War (1898) led to a period of steady growth. In World War I, its duties were limited to troop transport, minelaying, and escorting merchant ships. The Japanese attack on the naval base at Pearl Harbor (1941) led to U.S. entry into World War II, in which, in addition to antisubmarine and troop transport duties, the navy conducted amphibious assaults in the Pacific theater and along the European coast. Aircraft carriers proved decisive in battles with Japanese forces in the Pacific, and they are still the backbone of the navy's fleets. Since World War II it has remained the largest and most powerful navy in the world. The Department of the Navy, a branch of the Department of Defense, is headed by a secretary of the navy. The navy includes the U.S. Marine Corps and, during wartime, the U.S. Coast Guard. In 2000 there were almost 400,000 Navy personnel on active duty, excluding the Marine Corps and Coast Guard. See alsoU.S. Naval Academy.
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