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Maureen Mullen: In the Company of Genius

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Partner:: L2
Location:: The Morgan Library
New York, NY
Event Date:: 11.05.10
Speaker:: Maureen Mullen
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Summary: On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.

Bio

Maureen Mullen

Maureen Mullen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

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18 min 53 sec

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01.: Introduction

01 min 01 sec

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02.: Analyzing the Digital Competence of Genius Brands

03 min 55 sec

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03.: 1. They Work Hard

01 min 36 sec

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04.: 2. They Allow Others to Weigh In

02 min 20 sec

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05.: 3. They Are Well 'Liked'

02 min 45 sec

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06.: 4. They Have Tremendous Support

00 min 49 sec

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07.: 5. They Don't Forget Where They Came From

00 min 54 sec

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08.: 6. They Know How to Take Criticism

01 min 53 sec

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09.: 7. They Have Ideas Ahead of Their Time

01 min 55 sec

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10.: 8. They Make Money

01 min 45 sec

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: Watch Full Program

18 min 53 sec

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Is Facebook the New Political Pollster?

00 min 55 sec

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L2 researcher Maureen Mullen reveals that 70 percent of the politicians who won in the November elections had more Facebook "likes" than their competitors. Have we entered a new age of political polling?
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18 min 53 sec

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Encyclopædia Britannica Article

innovation: In technology, an improvement to something already existing. Distinguishing an element of novelty in an invention remains a concern of patent law. The Renaissance was a period of unusual innovation: Leonardo da Vinci produced ingenious designs for submarines, airplanes, and helicopters and drawings of elaborate trains of gears and of the patterns of flow in liquids. Technology provided science with instruments that greatly enhanced its powers, such as Galileo's telescope. New sciences have also contributed to technology, as in the theoretical preparation for the invention of the steam engine. In the 20th century, innovations in semiconductor technology increased the performance and decreased the cost of electronic materials and devices by a factor of a million, an achievement unparalleled in the history of any technology.; innovation on britannica.com