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Luke Williams: Disruptive Thinking

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Partner:: L2
Location:: The Morgan Library
New York, NY
Event Date:: 11.05.10
Speaker:: Luke Williams
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Summary: On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.

Bio

Luke Williams

Luke Williams is a leading consultant, educator, and speaker specializing in disruptive innovation. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.

Williams is a Fellow at frog design, one of the world’s most influential innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). Williams is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business (FT Press, January 2011). He lives in New York.

Chapters

: Watch Full Program

13 min 59 sec

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01.: Introduction

00 min 52 sec

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02.: The Impact of Disruptive Thinking

02 min 21 sec

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03.: Disruptive Thinking at Apple

01 min 58 sec

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04.: The Challenge of Disrupting Patterns

03 min 30 sec

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05.: Other Examples of Disruptive Thinking

03 min 43 sec

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06.: Differentiating Between Positive and Negative Disruption

01 min 35 sec

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Jobs on Apple Design: 'I Want Bob Dylan Songs'

02 min 21 sec

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Frog Design's Luke Williams explains that instead of compiling a laundry list of features and requirements when briefing the design team on the Apple Macintosh SE (aka: Project "Snow White"), Steve Jobs simply said: "I want Bob Dylan songs."
Watch Full Program

13 min 59 sec

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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Encyclopædia Britannica Article

innovation: In technology, an improvement to something already existing. Distinguishing an element of novelty in an invention remains a concern of patent law. The Renaissance was a period of unusual innovation: Leonardo da Vinci produced ingenious designs for submarines, airplanes, and helicopters and drawings of elaborate trains of gears and of the patterns of flow in liquids. Technology provided science with instruments that greatly enhanced its powers, such as Galileo's telescope. New sciences have also contributed to technology, as in the theoretical preparation for the invention of the steam engine. In the 20th century, innovations in semiconductor technology increased the performance and decreased the cost of electronic materials and devices by a factor of a million, an achievement unparalleled in the history of any technology.; innovation on britannica.com