Stream Your Event | Partners | Speakers CART ITEMS: - | CHECKOUT

Gary Vaynerchuk: The Thank You Economy

Watch Full Video | previews

L2

Info
Bio
Chapters
Preview
Download
Zoom In

Vaynerchuck: It's Time for Businesses to Act More Human

02 min 00 sec

Add to Profile

Entrepreneur Gary Vaynerchuk highlights the opportunity many brands are missing out on to create relationships with their customers via social media. "If you're not paying attention to the fact that we have now conditioned ourselves as humans to actually have relationships with logos," says Vaynerchuck, "you're missing out on something that is...extremely powerful."
Watch Full Program

10 min 30 sec

Add to Profile

There are 6 comments on this program

Please or register to post a comment.

Previous FORAtv comments:

phiscal

Posted: 04.12.11, 03:41 PM

I like the message and thank Gary for sharing his insights on social media marketing. Despite current the popular view, in my observations most successful business have long had a strong emphasis on caring, on ethics, on delivering value, on doing the right thing. Social media has the potential to tilt the playing field even more in consumers' favor. The power to influence business is available to consumers who wish to use it. BTW, Gary is real likable, but the profanity was a bit gratuitous for my tastes.

Plato.179

Posted: 01.27.11, 01:08 PM

Since, I think, we are (also) talking about entrepreneurs the thinking on this should be on how to defeat the major brands. The major brands have already "learned their lesson" - from N. Kleins' "No Logo"; but, if this is not the case then we are in for a battle. Being nice has always been the mom/pop operation but we let them die-out due to a David and Goliath syndrome. I hope in your major discussion of this issue we are talking something more than branding, which, for me has always been about not caring and just selling thru inertia. To be honest, I don't want corporate caring, it just seems so disingenuous.

umdcyberdoc

Posted: 01.19.11, 04:43 AM

He is absolutely right my daughter will only purchase certain brands of clothes. Also, the company that neglects to resolve negative attitudes with their product dosen't understand the impact the internet can have on sales within seconds. Before I purchase anything now on go on the web to do research and see what the buzz is on the item. If it is negative I can assure you I am not buying it.

Collin Chan

Posted: 11.25.10, 06:23 PM

This talk prompted me to write about intrusive pre-roll ads (yes, like the ones on Fora). http://boobsandbooks.com/pre-roll-ads-a-real-throatjob/ (Warning: It might be a little risqué.)

Collin Chan

Posted: 11.24.10, 10:22 AM

His content is highly insightful and once he points it out, it seems like it's obvious, which is a trademark of many good ideas. It's like they say in math: it's easier to solve the problem if you know the answer. I also enjoyed his no bullshit style of presentation.