On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Bio
Imran Amed
Imran Amed is a fashion business adviser, writer and entrepreneur, and is Founder and Editor of The Business of Fashion.
Bringing a unique understanding of the creative and commercial sides of fashion, Amed has emerged as one of the fashion industry's leading thinkers on digital media. In his consulting work with Amed & Co. for international luxury brands, private equity firms and independent investors, he acts as a bridge between the industry’s most gifted creative and business talent and shapes strategies for the new digital reality.
Amed enjoys discovering new fashion talent. He is an Associate Lecturer at Central St Martin's College of Art & Design and leads a bespoke mentoring program for promising young designers at Fashion East, London's premier fashion incubator. He has been invited to sit on juries at international fashion competitions and art colleges including The Royal Academy of Fine Arts in Antwerp and the Austrian Fashion Awards in Vienna.
Amed's expertise is regularly called upon by the international fashion and business media, including the BBC, The New York Times, The Wall Street Journal, Luxury Briefing, Dow Jones, The South China Morning Post, and Women's Wear Daily. His writing has been published in the Financial Times, Vogue India and JC Report.
In 2009, London's Independent newspaper named Amed amongst the most "inspirational, interesting, and influential people" in the UK's online fashion industry.
Previously, Amed was a management consultant at McKinsey & Co. He has an MBA from Harvard Business School and a B.Com from McGill University.
Tavi Gevinson is a 14-year-old writer and blogger for her fashion blog, Style Rookie, and her blog for Pop magazine, tavi.thepop.com. She has contributed to Harper's Bazaaar, Love, Pop, and Spur in forms of writing, photography, and styling, and was featured on the cover of Pop this past fall.
Tavi has collaborated with Rodarte in a video about their collection with Target, and also acted as a fashion correspondent for Fashion Television in Canada this past Fashion Week. Currently she is collaborating with Diane Pernet and Talenthouse to find a fashion filmmaker, and collaborating with Alia Raza on two short films.
Fashion bloggers Imran Amed, Christene Barberich, Tavi Gevinson, and Lauren Sherman discuss the dos and don'ts of getting your merchandise blogged about.
In technology, an improvement to something already existing. Distinguishing an element of novelty in an invention remains a concern of patent law. The Renaissance was a period of unusual innovation: Leonardo da Vinci produced ingenious designs for submarines, airplanes, and helicopters and drawings of elaborate trains of gears and of the patterns of flow in liquids. Technology provided science with instruments that greatly enhanced its powers, such as Galileo's telescope. New sciences have also contributed to technology, as in the theoretical preparation for the invention of the steam engine. In the 20th century, innovations in semiconductor technology increased the performance and decreased the cost of electronic materials and devices by a factor of a million, an achievement unparalleled in the history of any technology.
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