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David Yermack: The Michelle Markup

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Partner:: L2
Location:: The Morgan Library
New York, NY
Event Date:: 11.05.10
Speaker:: David Yermack
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Summary: On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.

Bio

David Yermack

David L. Yermack is the Albert Fingerhut Professor of Finance and Business Transformation at New York University Stern School of Business. Professor Yermack teaches courses in corporate finance, restructuring firms and industries, and law and finance.

Professor Yermack has been with NYU Stern since 1994. His primary research areas include boards of directors, executive compensation, executive stock options, and law and finance. Professor Yermack has been published in many journals including Journal of Financial Economics, Journal of Finance, and Journal of Law, Economics, and Organizations.

Professor Yermack received his Bachelor of Arts in economics, Master of Business Administration, Jurist Doctor degree, Master of Arts in business economics, and doctor of philosophy in business economics from Harvard University.

Chapters

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13 min 18 sec

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01.: J. Crew Stock Gets Michelle Obama Bump

02 min 17 sec

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02.: Michelle Obama Value Creation

04 min 51 sec

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03.: The Fashion Faceoff with Carla Bruni

03 min 51 sec

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04.: President Obama's Effect on Fashion Stock

02 min 19 sec

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The Michelle Obama Bump: First Lady's Style Drives Sales

02 min 34 sec

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NYU Stern Finance Professor David Yermack analyzes the jump in stock value of apparel brands after they are worn at official events by first lady Michelle Obama and identified by various fashion blogs.
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13 min 18 sec

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Encyclopædia Britannica Article

innovation: In technology, an improvement to something already existing. Distinguishing an element of novelty in an invention remains a concern of patent law. The Renaissance was a period of unusual innovation: Leonardo da Vinci produced ingenious designs for submarines, airplanes, and helicopters and drawings of elaborate trains of gears and of the patterns of flow in liquids. Technology provided science with instruments that greatly enhanced its powers, such as Galileo's telescope. New sciences have also contributed to technology, as in the theoretical preparation for the invention of the steam engine. In the 20th century, innovations in semiconductor technology increased the performance and decreased the cost of electronic materials and devices by a factor of a million, an achievement unparalleled in the history of any technology.; innovation on britannica.com