On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Bio
David McCandless
David McCandless is a London-based author, writer and designer. He has written for The Guardian, Wired and others. Currently, he is an independent data journalist and information designer. He is passionate about visualizing information - facts, data, ideas, subjects, issues, statistics, questions - all with the minimum of words.
Branch of mathematics dealing with gathering, analyzing, and making inferences from data. Originally associated with government data (e.g., census data), the subject now has applications in all the sciences. Statistical tools not only summarize past data through such indicators as the mean (seemean, median, and mode) and the standard deviation but can predict future events using frequency distribution functions. Statistics provides ways to design efficient experiments that eliminate time-consuming trial and error. Double-blind tests for polls, intelligence and aptitude tests, and medical, biological, and industrial experiments all benefit from statistical methods and theories. The results of all of them serve as predictors of future performance, though reliability varies. See alsoestimation, hypothesis testing, least squares method, probability theory, regression.
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