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Aswath Damodaran: Valuing Luxury

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Partner:: L2
Location:: The Morgan Library
New York, NY
Event Date:: 11.05.10
Speaker:: Aswath Damodaran
Tags:: luxury; luxury brands; brand name; brands; markets

Summary: On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.

Bio

Aswath Damodaran

Aswath Damodaran holds the Kerschner Family Chair in Finance Education and is Professor of Finance at New York University Stern School of Business. Before coming to Stern, he also lectured in Finance at the University of California, Berkeley.

Professor Damodaran received a B.A. in Accounting from Madras University and a M.S. in Management from the Indian Institute of Management. He earned an M.B.A. (1981) and then Ph.D. (1985), both in Finance, from the University of California, Los Angeles.

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21 min 37 sec

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01.: Introduction

01 min 24 sec

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02.: Valuing Brand Names

02 min 07 sec

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03.: Power of a Brand Name

05 min 39 sec

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04.: Brand Name Pricing Power

06 min 25 sec

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05.: Propositions About Brand Name Value

06 min 01 sec

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What's In a Name? The Power of Branding

04 min 42 sec

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Aswath Damodaran, Professor of Finance at NYU Stern School of Business, demonstrates the power of a brand name -- even when two products are identical.
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21 min 37 sec

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Encyclopædia Britannica Article

innovation: In technology, an improvement to something already existing. Distinguishing an element of novelty in an invention remains a concern of patent law. The Renaissance was a period of unusual innovation: Leonardo da Vinci produced ingenious designs for submarines, airplanes, and helicopters and drawings of elaborate trains of gears and of the patterns of flow in liquids. Technology provided science with instruments that greatly enhanced its powers, such as Galileo's telescope. New sciences have also contributed to technology, as in the theoretical preparation for the invention of the steam engine. In the 20th century, innovations in semiconductor technology increased the performance and decreased the cost of electronic materials and devices by a factor of a million, an achievement unparalleled in the history of any technology.; innovation on britannica.com