How and why do world-changing ideas surface? Johnson writes, "The argument of this book is that a series of shared properties and patterns recur again and again in unusually fertile environments. I have distilled them down into seven patterns: the adjacent possible; liquid networks; the slow hunch; serendipity; error; exaptation; and emergent platforms. The more we embrace these patterns – in our private work habits and hobbies, in our office environments, in the design of new software tools – the better we will be at tapping our extraordinary capacity for innovative thinking."
Johnson traces these patterns across centuries and disciplines, from the FBI's tragic failure to grasp the importance of information that might have prevented the 9/11 terrorist attacks to Gutenberg's use of wine-press technology to build the world's first printing press with moveable type to the founding of Google on a Net-transforming hunch. But the relevant question, Johnson insists, is not how these guys got to be so clever (or not). Rather, what we need to ask is: What kind of environment fosters remarkable innovation?
With four critically acclaimed books, the two most recent being New York Times Notable Books, Steven Johnson has demonstrated that he can pinpoint an urgent cultural issue and illuminate it with dazzling cross-disciplinary insights. Whether tweaking conventional wisdom in Everything Bad is Good for You, offering captivating new perspectives on the conflict between science and religion in The Invention of Air, or debunking skepticism about the significance of Twitter in a cover story for Time magazine, Johnson has commanded a prominent perch in the public discourse. Now Johnson bridges natural science, intellectual history, urban sociology, and cutting-edge technology to explore one of our most pressing cultural questions, and to offer persuasive, inspiring, and practical answers that readers can use to propel their lives and careers forward.
"An infectiously exciting writer…Steven Johnson is that rarest of commodities among twenty-first century public intellectuals…His is a questing, limber intelligence, eager to consider opposing arguments, explore new terrain, and notice underlying patterns he hasn't seen before." – Salon.com, reviewing The Invention of Air
Steven Johnson is the founder of a variety of influential websites – most recently, outside.in – and writes for Time, Wired, The New York Times, and The Wall Street Journal. With 1.5 million Twitter followers, he is widely regarded as one of the world's most perceptive and thought-provoking thinkers on new media and the evolution of information technology. His previous books are The Invention of Air, The Ghost Map, Everything Bad is Good for You, Mind Wide Open, Emergence, and Interface Culture.
Steven Johnson is the author of The Ghost Map, Everything Bad Is Good for You, Mind Wide Open: Your Brain and the Neuroscience of Everyday Life, Emergence: The Connected Lives of Ants, Cities, Software and Interface Culture: How New Technology Transforms the Way We Create and Communicate and The Invention of Air: A Story of Science, Faith, Revolution, and the Birth of America. Johnson’s book Where Good Ideas Come From was a finalist for the 800CEORead award for best business book of 2010, and was ranked as one of the year’s best books by The Economist.
He is also the founder of several influential websites, including FEED, Plastic, and, currently, outside.in. His most recent book is Where Good Ideas Come From.
Steven Johnson, author of Where Good Ideas Come From, discusses a Stanford study that found unusually innovative professionals to have relatively diverse networks of acquaintances. He relates this correlation to the principle of exaptation, a driving force behind much biological and technological evolution.
In Where Good Ideas Come From, author Steven Johnson argues that collaboration is at the core of innovation. But does Apple's closed-off, "Willy Wonka" model of development shoot holes in that argument?
Johnson addresses this seeming incongruity, speculating that design-driven projects and companies (like Apple) may be governed by a different logic.
In technology, an improvement to something already existing. Distinguishing an element of novelty in an invention remains a concern of patent law. The Renaissance was a period of unusual innovation: Leonardo da Vinci produced ingenious designs for submarines, airplanes, and helicopters and drawings of elaborate trains of gears and of the patterns of flow in liquids. Technology provided science with instruments that greatly enhanced its powers, such as Galileo's telescope. New sciences have also contributed to technology, as in the theoretical preparation for the invention of the steam engine. In the 20th century, innovations in semiconductor technology increased the performance and decreased the cost of electronic materials and devices by a factor of a million, an achievement unparalleled in the history of any technology.
About Apple - the most innovative invention in their history - Apple Computer has its roots in exactly the kind of environment this guy is talking about. I'm also sure many of ideas in Apple have been commercialized or simply bought. Nice talk about important topic.