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CLIMATE CHANGE | ENERGY | SUSTAINABILITY | ENVIRONMENT | TRANSPORTATION | POLICY | BUILDINGS

Cradle to California: Bill McDonough

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Partner:: Climate One
Location:: The Commonwealth Club of California
San Francisco, CA
Event Date:: 09.30.10
Speaker:: William McDonough
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Summary: In the October edition of the Climate One monthly program, three heavy hitters at the forefront of the green movement discuss innovation and conservation in areas ranging from architecture to military contracts:

American architect William McDonough and German chemist Michael Braungart started the Cradle to Cradle revolution in manufacturing and design. Now they want to drive that integrated thinking deeper into the heart of capitalism. How? By creating a startup in Silicon Valley. The Green Products Innovation Institute, which McDonough and Governor Schwarzenegger christened last spring, aims to transform the �making and consumption of things into a regenerative force for the planet.� The institute will certify products to inform consumers and encourage corporations to use cleaner and more sustainable materials and processes. Does the world need another green seal of approval? McDonough says it�s about much more than that. He�s thinking big about architecture, manufacturing and transportation. And with his track record, he has the ear of captains of industry as well as activists including Brad Pitt. Join us for a conversation with one of the leading lights of the sustainability movement.

Within 10 years, the United States Navy will get one-half of all its energy needs, both afloat and ashore, from non-fossil fuel sources,� Navy Secretary Ray Mabus says. He believes that the US military can jump-start the clean energy revolution. �If we can begin to get this energy from different places and from different sources, then I think you can flip the line from �Field of Dreams�: If the Navy comes, they will build it. If we provide the market, then I think you�ll begin to see the infrastructure being built, the price per kilowatt-hour come down.� The Navy�s carbon footprint is vast � it consumes about 1 percent of all the energy used in the United States � and last fall announced an ambitious plan to slash fuel use and carbon emissions by buying hybrid vehicles, moving away from petroleum, and constructing energy efficient buildings.

Mexico is one of the world's top oil producers and yet also a leader in renewables - the nation uses 24% of renewal energy and is aiming to hit 26% by the end of 2012. As Mexico prepares to host the United Nations climate Summit, Environment Secretary Juan Elvira Quesada discusses strategies on global climate solutions. Will the UN forum prove effictive in bringing 194 participant countries into agreement on climate change?

Chapters

01.: Cradle to California: Bill McDonough

56 min 00 sec

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