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Simon Sinek: How to Build a Company with Purpose
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BizTechDay NY 2010
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BizTechDay
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The Golden Circle: Why Does Apple Command Loyalty?
03 min 39 secHow do great leaders and organizations -- from Martin Luther King, Jr. to Apple Computer -- command loyalty?
Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential. -
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22 min 18 sec
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