Bio
Seth Godin
American Way Magazine calls Seth Godin "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual.
His latest book, LINCHPIN, hit the Amazon top 10 on the first day it was published and became a New York Times bestseller.
ZOOM IN: Learn more with related books and additional materials.
Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.