Let's assume you already have an email newsletter that's still small but has traction. Who do you start reaching out to for advice?
Just as the Web 2.0 world has the PayPal Mafia, the email world has the Email Mafia. Peter Shankman is Founder of Help A Reporter Out (HARO), one of the fastest-growing social media services in North America. Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.
Get the inside scoop as he shares strategies that allowed him to grow to over 130,000 subscribers in less than 3 years.
An entrepreneur, author, speaker, and worldwide connector, Peter Shankman is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service. PR Week Magazine has described Shankman as "redefining the art of networking," and Investor's Business Daily has called him "crazy, but effective."
Shankman is perhaps best known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 125,000 sources around the world looking to be quoted in the media.
Method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet. The rise of retail mail-order selling occurred in the late 19th century, when U.S. firms such as Sears, Roebuck and Montgomery Ward built large businesses selling goods primarily to farmers. Its use has grown steadily since the introduction of computerized mailing lists after 1960; it is now employed by tens of thousands of firms, and it reaches virtually every consumer in the U.S.