Bio
Jeffrey Hayzlett
Hailed a "Celebrity CMO" by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time.
As Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett was responsible for the company's worldwide marketing operations including the design and execution of all marketing strategies, branding and corporate communications. With Hayzlett at the helm of Kodak's marketing and business development initiatives, the company experienced record growth, unveiled revolutionary new products and has established a global brand as a leader in cutting-edge research and product development.
Encyclopædia Britannica Articles
- Eastman Kodak Co.
Major U.S. manufacturer of film, cameras, photographic supplies, and other imaging products. The company was incorporated in 1901 as the successor to a business founded in 1880 by George Eastman, whose innovations included the perfection of a process for making dry plates, roll film (1884), and the Kodak camera (1888), the first camera simple and portable enough to appeal to large numbers of amateur photographers. The company's later innovations included the first home-movie equipment, the easy-to-use Kodachrome color slide film, the cartridge-loaded Instamatic cameras, and the highly automatic Disc cameras. Its headquarters are in Rochester, N.Y. See also Polaroid Corp.
- Eastman Kodak Co. on britannica.com
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.
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