Bio
Mike Rowland
As president and founder of Impact Interactions, Mike Rowland leads our engagements with large organizations to utilize online communities and social media to engage site visitors and generate measurable business results. Through his work with Cisco, AARP, SAP, Intel, NEA, Sony, Cabelas, ATT, Ace Hardware, and others, Rowland has developed many of the industry leading best practices for leveraging the power of online communities and social networks to achieve business results. His experience extends to launching native language communities around the globe, building end-to-end reporting strategies to identify the key business results of online communities, and the project management for several online community and social network launches.
Prior to founding Impact Interactions, Rowland built Participate Systems (aka Participate.com) into one of the pioneers in the online community management world. With a strong background in financial analysis and marketing, Rowland brings a focused, analytical approach to help our clients succeed. Rowland holds an MBA in Marketing and Consumer Behavior and a BA in Economics and Latin American studies.
Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.
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