Bio
Alana Brody
Alana Brody is VP of Social Media at CancerConnect.com.
Adam Burns
Adam Burns is Editor-in-Chief of MeetTheBoss.tv.
Daniel Conner
Daniel Conner is CEO of Struck/Axiom.
Andy Vogel
Andy Vogel is Vice President of Emerging Media at the Los Angeles Times.
Amy Wigler
Amy Wigler is Vice President, Sponsorship and Integrated Marketing, Consumer Marketing at Logo by MTV Networks.
Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
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