Participation in Social Media and Interactive Marketing is no longer revolutionary. It's crucial. In 2009, companies with dedicated social media activity boosted sales by over 18%, while those with minimal or no presence saw a 6% decrease. As 2010 marks a shift in consumer mentality from recession to recovery, companies must adjust their strategies according to how customers make purchasing decisions. Brand differentiation will be key, and companies must be at the forefront in areas like social web, mobile apps and SEO in order to create a distinguished customer experience. The simple truth is that there is no magic one-size-fits-all marketing mix.
iStrategy will arm you with the deep understanding how to align social media and digital strategy according to your organization's processes and to achieve the objectives you're after.
Chris Tolles came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Tolles was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Tolles was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL.
Previous to NewHoo, Tolles held a variety of sales, marketing and management positions at Sun Microsystems. Tolles graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry.
Techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way. Weekly newspapers in London first carried advertisements in the 17th century; by the 18th century such advertising was flourishing. The first advertising agencies were established in the 19th century to broker for space in newspapers, and by the early 20th century agencies were producing the advertising message itself, including copy and artwork. Most advertising promotes goods for sale, but similar methods are used in public service messages to promote causes, charities, or political candidates. In many countries, advertising is the most important source of income for the media through which it is conducted. In addition to newspapers, magazines, and broadcast media, advertising media include direct mail (seedirect-mail marketing), billboards and posters, transit advertising, the Internet, and promotional items such as matchbooks or calendars. Advertisers attempt to choose media that are favoured by the advertisers' target audience. See alsomarketing; merchandising.