Three market leaders answer your questions on how to successfully incorporate social media into your existing marketing strategy.
Learn how Sun, Cisco and HP have trained their global employee bases in utilizing Social Media and review case studies in methods that make it work.
LaSandra Brill is a social media enthusiast, avid blogger and marketing innovator. As Senior Manager of the Service Provider Digital & Social Media Marketing group, LaSandra Brill shapes Cisco's marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history.
Brill is also an Ezine expert author and authors a blog, Marketing in a Web 2.0 World, where she explores how marketing is changing for B2B companies with the rise of social media and Web 2.0. She has over ten years of technology marketing, communications, and web strategy experience. Before joining Cisco, she held management positions at Mirapoint and AppStream.
Brill holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University.
Michael Brito is on the Interim Board of Directors for the Social Media Club; and an advisor for Izea. He also founded Silicon Valley Tweetup.
Michael just recently accepted a position as Vice President at Edelman Digital. You can find him roaming the Twitterverse or Facebook at just about all hours of the night. He is proud to have served in the US Marine Corps.
Sumaya Kazi is an internationally recognized innovator, leader, speaker and award-winning entrepreneur. She was recognized by BusinessWeek Magazine as one of America's Best Young Entrepreneurs and by CNN as a Young Person Who Rocks. She has been featured in over 150 newspapers, magazines, radio interviews, and television spotlights in top-tier outlets such as Newsweek, BusinessWeek Magazine, CNN, ABC News and Washington Post.
Kazi frequently speaks at professional conferences and educational institutions inspiring audiences on topics such as entrepreneurship, non-profit work, intrapreneurship, young professional issues, social media, diversity and technology.
Tony Welch is the manager and contributing blogger for the Hewlett-Packard community site, The Next Bench (www.TheNextBench.com) Prior to joining HP, Welch was at Sun Microsystems. He was an integral part of the team that created the first blogging platform and strategy. He also had a major role in building and revamping several of the major corporate Web sites including java.sun.com, Sun.com, and Java.com. He also managed several Technology Showcases at Sun's JavaOne conference.
He has hosted, moderated and participated in several social media panel discussions around Silicon Valley.
He has over 15 years of experience of web development from all aspects, including art direction, design and publishing. He was a founding member of the San Francisco branch of the Association of Internet Professionals.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.