Bio
Bonin Bough
B. Bonin Bough is the global head of digital and social media at PepsiCo where he oversees digital strategy and the implementation of social media tools and techniques across the company. Bough has been instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy. He is credited with bringing PepsiCo to the South by Southwest festival, as well as spearheading Gatorade Mission Control, PepsiCo10, and the Pepsi Refresh Program.
Prior to his work with PepsiCo, Bough held executive positions at Weber Shandwick and Ruder Finn Interactive, and is co-author of the book Perspectives on Social Media Marketing. In addition to his corporate career, Bough was a professor at New York University's Center for Publishing Graduate Studies from 2000 to 2005.
Michael Brito
Michael Brito considers himself a student of social media and community building. He has worked for major brands in Silicon Valley (HP, Yahoo! and Intel) and was instrumental in driving social media programs and campaigns emphasizing authenticity and long-term relationship building.
He believes that marketing can be evil at times; but if done right, it can drive customer loyalty and brand advocacy. He believes that marketers need to spend more time listening and less time talking. He believes that consumers are real people with real passions; and don’t like to be referred to as segments or target audiences. He is confident that if brands love their customers they'll love them back and tell others about it.
He is on the Interim Board of Directors for the Social Media Club; and an advisor for Izea. He also founded Silicon Valley Tweetup.
Brito just recently accepted a position as Vice President at Edelman Digital.
Chris Heuer
Chris Heuer has over 13 years of entrepreneurial Internet experience and 16+ years of marketing experience, having previously taught classes at Miami Ad School in Web design, multimedia and convergence marketing. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies. In early 2006, Heuer formed BrainJams to organize resources and best practices in the emerging "Unconference" movement, striving to bring social media tools and Open Space gatherings to a wider audience. These efforts have no resulted in the launch of Social Media Club in order to better realize the vision he has for bringing diverse groups of people together to share their understanding of best practices in social media and "Real Marketing."
Since graduating from American University in 1991 with an inter-disciplinary degree in Communications, Legal Institutions, Economics and Government, Chris Heuer has become proficient in marketing communications, product management, strategy consulting, organizational development, Internet technologies, Web site development, user experience design, and building companies. A pioneer in new media with over 11 years of experience and a holistic perspective on creating value, his unique insights are valued by small and large companies from around the world.
Jeremy Thum
Jeremy Thum is Director of Interactive Marketing for the Chicago Bulls.
Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.
