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Josephine Green: Less (and More) Is More

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Innovation Lab

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Partner:: Innovation Lab
Location:: Innovation Lab
Aarhus, Denmark
Event Date:: 09.02.10
Speaker:: Josephine Green
Tags:: Technology; social innovation; industrial age

Summary: NEXT -- Nordic EXceptional Trendshop -- is a unique chance to get close to some of today’s greatest minds. NEXT is a vessel bound for the new, the odd angled and the unpredictable. A home ground for exceptional minds and their inventions. The first NEXT was held in 2004 and since then NEXT had grown to be an international -- and acclaimed -- landmark for forward thinking, the new and the next within technology and business oriented innovation.

Bio

Josephine Green

Josephine Green is a member of the Advisory Board of the European Futurists Conference Lucerne. She is Director of Trends and Strategy, Philips Design.

She studied History and Politics at Warwick University in England. She has worked both in International Sales and Marketing and in Futures and Social Research for Advanced Strategy. Since 1997 she is Senior Director of Trends and Strategy at Philips Design, Royal Philips Electronics. She is responsible for directing research into Society, Cultures and People and its implementation into the Strategic Futures Programme. This Programme helps customers think about and implement a human focused approach to innovation and new value creation. The programme researches emerging socio-cultural values, new technologies and new business models, identifies strategic opportunities and articulates these through design.

She has consistently worked with customers to introduce new thinking and sustainable development into their culture and processes. Josephine has given many international presentations, lectures at a number of universities' masters and executive courses and is Visiting Professor at Glasgow School of Art and Design. She has lived in England, Italy and Holland.

Philips Design is a creative force of some 450 professionals and more than 25 nationalities. Its headquarters are in Eindhoven, the Netherlands, and it has 14 branch studios in various parts of Europe, the USA, and the Asia-Pacific region. It operates as an autonomous unit within Philips Electronics and provides a full range of design services to a highly diverse portfolio of clients.

Chapters

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50 min 35 sec

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01.: Introduction

01 min 02 sec

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02.: The Future of Design

02 min 34 sec

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03.: The Need to Adapt to a New Paradigm

03 min 19 sec

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04.: The Techno-Market Era: An Industrial Paradigm

02 min 03 sec

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05.: The Socio-Ecological Era: A Distributed Paradigm

02 min 49 sec

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06.: Comparing the Two Paradigms

02 min 39 sec

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07.: Beyond Growth: Developing a New Measure of Progress

03 min 40 sec

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08.: Beyond Big: Making Business Personal

02 min 22 sec

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09.: Beyond Product: Driving Future Development

02 min 37 sec

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10.: Rethinking Design

03 min 53 sec

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11.: The Keys to Social Innovation

04 min 50 sec

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12.: Examples of Successful Social Innovation

02 min 49 sec

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13.: Overcoming Obstacles to Distributed Innovation

03 min 44 sec

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14.: Using Design to Deal with Complexity

03 min 04 sec

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15.: Examples of Decentralized Companies

01 min 36 sec

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16.: The Evolution of Design

02 min 12 sec

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17.: Q & A

00 min 09 sec

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18.: Q1: Men and Women in the New Paradigm

03 min 43 sec

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19.: Moment of Silence

01 min 32 sec

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50 min 35 sec

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Toppling the Pyramid: A Philosophy for a Flat World

02 min 53 sec

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Josephine Green, director of trends and strategy at Philips Design, explains that historically, society has been organized like a pyramid, with the population working under one central "truth." She argues that this model was based around scarcity, and argues for a new model based around abundance. "What's emerging is a whole sense of, collaboration, networking, working together, sharing."
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50 min 35 sec

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Encyclopædia Britannica Article

technology: Application of knowledge to the practical aims of human life or to changing and manipulating the human environment. Technology includes the use of materials, tools, techniques, and sources of power to make life easier or more pleasant and work more productive. Whereas science is concerned with how and why things happen, technology focuses on making things happen. Technology began to influence human endeavour as soon as people began using tools. It accelerated with the Industrial Revolution and the substitution of machines for animal and human labour. Accelerated technological development has also had costs, in terms of air and water pollution and other undesirable environmental effects.; technology on britannica.com