Noah Elkin: 2010, The Year Mobile Goes Mainstream

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Partner:: L2
Location:: NYU Stern School of Business
New York, NY
Event Date:: 06.23.10
Speaker:: Noah Elkin
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Summary: The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.

The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"

Bio

Noah Elkin

Noah Elkin, Ph.D., is Senior Analyst at eMarketer, where he covers trends in mobile marketing, content and commerce. In addition, he is co-founder and co-chair of the Search Engine Marketing Professional Organization (SEMPO) Emerging Technologies Committee.

Prior to joining eMarketer, Elkin served as managing partner at international search-inspired digital agency Steak, where his responsibilities included driving strategy development for both Steak and its clients, overseeing thought leadership efforts, educating clients and staff about trends in the online advertising marketplace and representing Steak at key industry organizations. Before Steak, Elkin served as the vice president of corporate strategy for iCrossing, where he help to build the company's social media practice and worked with clients in the automotive, financial services and hospitality industries to develop and execute strategies integrating social media into online marketing campaigns. He also authored a highly regarded series of studies on search, interactive, mobile and social media marketing. Elkin holds a Ph.D. from Rutgers University and received a B.A. with honors from Columbia University.

Chapters

: Watch Full Program

42 min 12 sec

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01.: Why Mobile Goes Mainstream in 2010

02 min 47 sec

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02.: Evolution and Penetration of Mobile Devices

04 min 41 sec

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03.: Smartphone Usage Patterns

04 min 06 sec

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04.: Social Networking

03 min 17 sec

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05.: Mobile Commerce

02 min 36 sec

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06.: Changing Notions of Mobility

03 min 15 sec

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07.: Immersive Advertising Experiences

02 min 52 sec

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08.: Growth in Mobile Advertising

03 min 51 sec

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09.: Mobile Applications

05 min 08 sec

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10.: Proliferation of App Platforms

06 min 33 sec

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11.: Key Takeaway

03 min 06 sec

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: Watch Full Program

42 min 12 sec

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Retailers, Listen Up: Mobile Commerce Poised for Growth

02 min 47 sec

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Watch Full Program

42 min 12 sec

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Encyclopædia Britannica Article

cell(ular) phone: Wireless telephone that permits telecommunication within a defined area that may include hundreds of square miles, using radio waves in the 800–900 megahertz (MHz) band. To implement a cell-phone system, a geographic area is broken into smaller areas, or cells, usually mapped as uniform hexagrams but in fact overlapping and irregularly shaped. Each cell is equipped with a low-powered radio transmitter and receiver that permit propagation of signals among cell-phone users.; cell(ular) phone on britannica.com